On this edition of Agent Insights we feature guest blogger, Catrin Cooper is a freelance writer and content manager from San Francisco. She sees her purpose in providing people with up-to-date info in spheres of marketing, self-development, and real estate. Apart from work, she adores traveling and yoga.
Digital Marketing Tips Every Real Estate Professional Should Know
Previously marketing was focused on various forms of advertising: newspaper ads, handing out flyers, hosting promotional events etc. Those traditional marketing tools are still very much relevant and can generate leads and new customers. Nevertheless, the main focus of marketing is shifting towards various digital strategies. Big companies and small enterprises take their business online to increase their visibility and expand the outreach. The Internet is no longer just an aid for research or space for advertisements. The Internet is a digital marketplace where people find employment, buy and sell goods and services. Therefore it essential to master digital communications for any modern business to grow and prosper. Digital marketing is paramount to modern advertising. Nowadays it is the main engine of sales and company promotion. It is crucial to know main techniques of digital marketing.
The key factor in internet marketing is building a brand. Meticulous work on the brand increase internet visibility and name recognition. A unique brand makes the company stand out from the myriad of similar business. The first thing that defines a brand is authentic visual elements and design. A thoughtful logo, funny mascot, original font or color scheme propel the brand and makes it recognizable. However, it should be just catchy. The goal here is not only to catch the eye but also to retain the attention of the audience. Customers have to remember the brand and remain interested. For that company need to invest in details. Creative new features, interactive visual element or appealing imaginary is pivotal for earning a loyal following. It also important to maintain a uniform style throughout the website.
Content Marketing is one of the most effective ways to attract traffic to your website. The goal here is not to attract random traffic but target a specific audience. Real Estate agents should predominantly focus on their area of expertise to attract sellers and buyers. You can provide tips to aid the property search, informative pieces about mortgages or tax deductions. 90% of home buyers use the Internet to aid their research, so they will be driven towards illuminative articles. In addition to the basic tips you should focus on the area you cover. Create a portfolio of the neighborhood, provide insight into the neighborhood schools, crime rates, local controversies. Customers don’t want complimentary websites that just brag about district’s advantages. They want a truly realistic and balanced picture. However, don’t just provide cold facts and dry statistic, allocate resources toward infotainment. Post interesting information.
Images are ultimate eye-catchers. Successful digital campaign carefully chooses visual content to appeal to the user. There high chances that your ad will appear while the user is just surfing the web. The quality image will draw attention to your ad and ultimately to your business. High-quality images are absolutely necessary for a successful online advertising. They should be provocative, but unconventional enough to grasp users attention. Make sure you are downloading images only from the licensed stock photography. The last thing you want is to be sued for copyright infringement. Alternatively, you can produce your own visual content. Learn techniques from real estate photography, this field has one of the most advanced methods and practices.
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