At Zurple, we look for every opportunity to help our customers save time and make money.

To that end, we want to share a tool called Rapportive that we learned about from Chris Smith, chief evangelist at Inman News. Rapportive is a free tool for Gmail users. Rapportive shows you a photograph, city of residence, job title and social media profiles of contacts from inside your inbox.

Using Rapportive in conjunction with Zurple can significantly enhance the personal conversations you have with your real estate leads.

Wouldn’t life as a realtor be perfect if your real estate leads started looking for a house on day one and bought on day two?

It doesn’t work that way, unfortunately. According to the National Association of Realtors (NAR), the average home shopper takes a minimum of 12 weeks before committing to buy a home. After the commitment, it can take much longer to find the right home and close on it.