Staying current is critical to keeping seller leads engaged. This can be done through various ways, but one of the most important is property updates. This not only makes you look well-informed, but it also is among the first important steps to building trust with a potential client. As you know, business is a relationship. The key to establishing a great and lasting relationship with your future clients is communication. In this article, we’ll cover how to keep your seller leads engaged through putting the right information in front of the right person, at the right time.
The first step in great communication is to know what your contacts want to hear. Seller leads are especially interested in how much homes in their area sold for and property appreciations. As real estate agents, you know how much and how frequently these can fluctuate.
A popular and ineffective method of communication are generic email blasts. While these are easy, they will not get you the type of engagement you are looking for. Often times these have messages like, “Just checking in. Was there anything I can help with?”. This might generate a few responses, but it does not get to what your leads are looking for, personalization. Since you are not directly addressing THEIR specific needs, it is not relevant to them and will not yield you as many responses.
Conversely, you can increase engagement and responses by sending personalized messaging that DOES directly address their unique needs. For example, send a message like, “Here’s what homes in your area sold for...”, since the seller has expressed interest in selling their property, this will be of high interest to them and get them to communicate. You should also send them information regarding a property’s appreciation. This will demonstrate that you will get them the best value for their current and future homes.
But keeping up with constantly changing MLS data can be daunting. If you’re like most agents, you simply don’t have the time to check each listing and email the corresponding prospect the updated information. At Zurple, our goal is to make you look like the rock star agent you are. Our proprietary software actively monitors changes in IDX data and automatically emails your contacts. The best part is that they can individually set their preferences. This will ensure that they are receiving the most relevant information to them and help you build the relationship.
To see how Zurple can keep you seller leads engaged and nurtured, schedule a brief chat with a team member!