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Today, more leads are starting their home search on Zillow than any other site – and you know you should be taking advantage. You also know that advertising yourself as a Zillow Premier Agent could help you grow your real estate business - but you’re not convinced. 

This is a common position to be in as an agent in today’s marketplace; that is, one of uncertainty. Why? Because while you know that Zillow can expose you to leads and sell you as an agent, it’s up to you to maximize the benefit (or ROI) of that exposure. Stated more clearly, there are no guarantees!

Before you dive into the world of Zillow Premier Agent Advertising, you need to learn what you must do to effectively grow your business as a Premier Agent – and this post will teach you exactly that. 

Agent Insights: This week, Doug Rogers brings us another great guest post about how to fire a Real Estate client gracefully. No agent likes to let go of business, but sometimes circumstances just don't play out right and you have to cut someone loose. So how do you initiate an amicable split? 

Here's Doug:

Before meeting you in person, all of your leads form their initial judgment of you based on your agent photo. Follow these agent headshot best practices to make sure your close-up makes a fantastic first impression. 

Real Estate Headshot Tips: 

It's Friday Freebies time!

 
Real estate agents that blog regularly get more traffic, capture more leads and have an easier time converting those leads because they've already established rapport through their blog posts. 

 

Whether you're just getting started with real estate blogging or you've been at it for a while and are looking for opportunities for improvement, we can help. Check out these posts and free downloads and use them to boost your real estate blog!