Editor's Note: This article was originally published in May of 2014. It was updated in July of 2015 for accuracy.
Lead generation remains a natural focal point for those seeking to develop new business opportunities as a realtor. But, it’s largely the degree to which you successfully engage with your incoming leads that determines whether or not you’re able to convert them into new clients at their moment of intent, and ultimately increase your closings.
In November of 2013, we announced our partnership with Zillow. In short, our mutual goal is to increase the value of your individual leads - by increasing the likelihood of converting each lead into a new business opportunity. And so, we built a specific set of product features to support realtor leads generated with Zillow.