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Real Estate Hacks For The New Market

Posted by Kenneth Palmer

Oct 26, 2016 6:26:00 AM


You’re a resourceful real estate agent right? Great, then you’ll love to hear anything related to you being able to sell more properties. As you are aware, millennials are rapidly becoming a huge demographic in the market. From small consumer goods all the way to larger purchases such as homes, there has been an increasing amount of attention placed on this group.

In a recent article published on Builder, it was noted that HALF of today’s home buyers fall into the millennials description. Half! Those are huge numbers no matter how you look at it. The sad news though, is that some real estate agents are not doing everything they can to capture this robust and growing market. Not you though, you’re as smart as they come, and so good looking too!

4 Real Estate Hacks For The Modern Age

Technology is your best friend

You operate in a time where technology is everywhere! So why wouldn’t you make the most out of it? Most of your customers will use technology not only to find you as their agent, but they’ll also be looking at your listings online. Your website should be mobile friendly, your smartphone loaded with related apps, and your email blasts constant.

Information is king and key to your success

Millennials are used to getting the information they need in a few seconds. The longer they have to wait, the bigger the buffer between them and your sale. As you’ve seen before, when people get frustrated, they’re less likely to buy. So why put your deal in jeopardy? Having a wealth of information at your fingertips that you can quickly send them can make all the difference in the world.

Social Media is going to play a bigger role for you than ever before

Quick show of hands, how many of you out there are posting to your accounts DAILY? If not, you’re losing your audience. I know that you may be thinking that you don’t have the time with all of the other things you have going on. You do, or at least you can. There are ways to automate certain business processes in order to free up more time to post. In addition, you can also take advantage of auto-posting software platforms available online. After all, posting is how you personalize yourself and build your brand.

Having a strong knowledge base for all things related to the home

Everyone has questions, few people have answers. Whether it’s related to the home buying process as a whole or remodeling advice, you want to be the one-stop-shop for information. With so much information out there already, it is not terribly hard to familiarize yourself with any peripheral information. This plays strongly back into Hack #2 where millennials are used to getting the information they’re after very quickly.   

As different trends emerge in the market, you’ll want to partner with people that are well-informed and can help you on your path to success. Here at Zurple, we aim to educate and assist you on the path to your goals.

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Topics: Practical Advice

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