In today's Agent Insights post, Ross Schueller - an experienced Keller Williams Rivertown Realtor in Grand Rapids, MI - sheds light on why agents need to embrace social media for real estate in their marketing efforts by explaining how he uses it for his current buyers, sellers and future clients.
Love It or Hate It
One of the "hot button" issues for agents right now is related to real estate social media marketing on Facebook, Twitter, Pinterest and more. It would seem that most agents fall into the "Love" or "Hate" category on this topic. I guess I fall into the "Love" category simply because it's within my comfort zone. I'm too old to be counted among the Millennials - the generation typically associated with internet communication - but I've always been a bit of a tech nerd, so I gravitated towards these forms of communication pretty early.
Whether I love it or hate it is a little irrelevant though. In fact, whether you love ir or hate it doesn't matter much either. Whether you're comfortable with it or not, it can't hurt to learn more. It doesn't matter whether this is how I want to communicate with my clients if it's the method my clients want to use.
Does it Matter?
What does matter is that over the next 2 decades, the primary client base in Real Estate is going to come from a generation that grew up with this technology. They're not uncomfortable with it. In fact, they welcome the open information it gives them. They're expecting to learn a little about the people they want to do business with...and they will absolutely use what they learn to determine WHO they will do business with.
How are my clients impacted?
What does this matter to my clients? Well, a lot actually.
Agents who fear this openness may struggle as Millennials begin and continue to drive the market. Agents who embrace it, and who share their passion for this business will spend less time looking for clients and more time helping clients who've found them through social media.