As a Real Estate agent, you’ve probably asked yourself, “Does it matter to my clients what car I drive?” There are many sides to this argument and many points to be made. We’ve listed these considerations agents should make with regards to their set of wheels, as well as a list of dos and don’ts.
Luxury Vehicles Only:
Some agents may argue that a car reflects an agent’s level of success as an agent. Driving a higher price vehicle indicates to your clients that your likely succesful at what you do. Besides riding around in a nice vehicle, only elevates your service right?
Match Your Target Demographic :
Others think it's best to connect with whoever your client base maybe. It could be awkward for you to drive your high earning client in an older vehicle or vice versa. If you live in a rural area drive, an off road capable vehicle such as a truck. Or if you service a beach community like drive a convertible Perhaps, if you serve a lot of young families, consider a crossover SUV or Minivan.
The Most Fuel Efficient Vehicle Available:
There are many benefits to driving a fuel efficient vehicle. If work with more buyers than sellers, this maybe what's best for your community. Those driving eco-friendly vehicles can also come off as a good guy realtor.
Your Brand/ Your personal preference
What is your personal branding strategy? Do clients know you as the “Cool Realtor” servicing a community’s up and coming neighborhood? Or the “Family Realtor” with listings near great schools? Are you the “Fancy Realtor” with luxury and vacation rentals? Whatever you may be known as, make sure your car matches your persona.
Dos & Don’ts:
- Do make sure your clients are comfortable
- Do feel proud and comfortable of what you’re transporting clients in
- Do make sure you can manage your personal errands in your car
- Do make sure your car is clean
- Do make sure it matches the terrain you are most likely to travel in.
- Ensure there is enough room for your target demographic - 4 doors for a family family, etc.
- Have safety features available such as air bag and working seatbelts
- Make your client feel uncomfortable
- Purchase a car you can’t afford
- Drive a car that is too high-maintenance to manage
- Do have a car that is unsafe
So, what type of car should realtors drive? A mix of your client’s lifestyle preferences and your personal preference!
Real Estate is a people business and ultimately your leads chose you as an agent because they like you. This is not to say that all of the above points don’t matter, but ultimately Real Estate is about connecting with members of your local community. Consider members of your client base first and go from there!