Do you know who the average real estate client was in 2015?
If not, we’ve compiled a few statistics reported by the National Association of Realtors Field Guide to Quick Real Estate Statistics and their Infographic: 2015 Profile of Home Buyers and Sellers to help you out. It’s important to understand your potential clients, so you can effectively market to yourself, generate more real estate leads and close more deals.
Here are the stats:
Agents:
1. The number of licensed agents continues to grow.
It’s estimated “that there are about 2 million active real estate licensees in the United States”.
This number seems to only grow, which is why it’s so important for real estate agents to differentiate their marketing, business strategies and services. Standing out from the crowd will help you grow a successful business and remain competitive in the industry. How do you personalize your services?
2. Social media marketing is no longer optional.
“91% of REALTORS® use social media to some extent”.
What does your marketing strategy look like? Does it include a social media plan? If not, make it part of your 2016 New Year’s resolutions to integrate some popular platforms like, Facebook or Twitter.
Buyers:
3. Buyers still rely on agents for their real estate needs.
“87% of buyers recently bought their home through a real estate agent or broker”.
Although some buyers choose to go without an agent, the majority don’t. How are you engaging potential buyers? Provide valuable content to real estate buyer leads when they ask for more property information and respond as quickly as possible!
Pro tip: Want more buyer leads? Check out Zurple's lead generation for real estate agents.
4. Who was your buyer?
“The typical buyer was 44 years old, and has a median household income of $86,100”.
This demographic is trending to change as experts continue to predict Millennials as the next big group of buyers. Not sure how to market to Millennials? Check out our blog, “Advice from a Millennial: What we Value as Future Home Buyers”.
Sellers:
5. Referrals always matter.
“42% of sellers who used a real estate agent found their agents through a referral by friends or family, and 24% used the agent they previously worked with to buy or sell a home”.
If most of your business comes from referrals (or you’d like it to) make sure to WOW your clients. Start with proper expectations and give them the best selling experience possible. They’ll love working with you and recommend your real estate services to their friends and family.
Make your business stronger by evolving your real estate practices keeping these stats in mind.
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