Home buying can be a very emotional process for everyone involved. As a real estate agent, your job is more than just sales – you are now a built-in mediator, therapist, confidante, and more. With all those hats comes the complexity of managing your buyer’s expectations. In an already emotional environment, you don’t want to cause more stress to your clients – this means you’ll have to be proactive in managing your buyers (often unrealistic) expectations throughout the process.

Imagine the scenario: A couple decides to buy their first home together. They decided to go unrepresented, since the seller was also unrepresented listing the home as For Sale by Owner (FSBO).

Hut hut! The 2019 Superbowl is finally around the corner - whether you're rooting for the Rams or the Patriots, we can all bond over finger foods and beer. But we know that as a real estate agent, you’re probably still hard at work.

Millennials are a little notorious when it comes to public perception. Everywhere you look, there’s an article about an industry that millennials are disrupting – sometimes for the better, sometimes not. So, what is a Millennial?

As a real estate agent, you’ve probably experienced something like this: You’re exploring a new lead that’s looking to own a home, but they’ve only ever been renters. The daunting amount of money they’d be putting into a house makes them lean towards renting – but you know better. You know the obvious benefits of being a home owner – but do your clients?