The emotion you experience when business hits a lull can hardly be described with positive words, but it’s time to look at things from a different perspective. When is the last time you could really focus on lead generation and updating your marketing campaigns? Motivated sellers are still out there, even during your slowest season.
Use these 7 ways to find motivated sellers during the slow season as inspiration!
Be Active on Facebook
Facebook is the largest avenue to find and connect with potential clients. The easiest way to do this is to increase your activity level. Find relevant discussions that you can comment on and offer advice for. Becoming a knowledgeable resources and real estate expert in the eyes of your leads is one way to get your foot in the door when they are ready to choose and agent.
Don’t let your email campaigns go stale. During your slow time, revisit your existing email campaigns and make modifications. Be sure your personal information is up-to-date and create future campaigns for the coming months. It may also be a good idea to offer service price reductions.
Double Check Your Automation
For both your social media and email automated campaigns, a review with fresh eyes can be an asset. For Facebook, set up post ahead of time so you will be good to go when business picks up. If you feel you haven’t created enough email touches, now is the time to fill in the holes in your email campaign.
Design Creative Opt-In Materials
Lead capture is a huge part of building your database. One of the most effective ways to bring in new business is to create and design materials for leads to download in exchange for their contact information. The tricky thing about these materials is that they take some time to create, but whenever you have a lull in business, it’s the perfect way to productively pass the time.
Doorknocking is still an important part of effective real estate marketing, even in today’s digital world. Communication is optimized through smartphones and social media, but the importance of face-to-face communication is commonly overlooked. Explore sections of your farmed area where you might not have as many connections and begin introducing yourself.
Reconnect with Past Clients
Referrals are simply the best and the more open your lines of communication are, the more likely that you will find both repeat business and referral contacts.
Increase Community Involvement
Making an appearance in the community is something that always sounds like a good idea but can be overlooked during the busy seasons. Take the downtime to attend local business openings, community picnics and other heavily attended events in your area.
As you know, time is money so be sure you are using it wisely! Marketing is imperative for bringing in new clients but, naturally, it can be time consuming. Keep yourself busy and focused with new leads coming in by utilizing these 7 ideas.