For many real estate agents, the goal of the first conversation with a prospective client is to figure out when they are looking to buy or sell. Of course this is an important issue, but it is also important to learn the details of what your prospective client is looking for - are they looking for a yard, to rent, commercial...?

From the day that we are born, we are given a name and we accept this without question. As we grow, ideas and beliefs shape our opinions and view of the world. However, when we read something on the internet, most of us assume that what we read is true because “it’s on the internet and has to be true” or because in general, we like to believe journalist write the truth. This can be applied to what your clients read and hear about buying and selling homes as well. Below are the most common myths that your clients are reading about and how can you help your client understand what is fact versus fiction.

Every real estate agent knows that the more inviting their client’s home looks, the easier it will be to sell. Improving the market value of your client’s home might not be possible, but you can certainly improve the marketability of their home with some attention to detail.

There are a plethora of factors that need to be considered for a buyer searching for the perfect home. While the features of the house itself are very important, it’s  the neighborhood and surrounding community that can be the difference between an offer, or the buyer walking away. As an agent, it is your job to give the buyer as much information as possible on the home and the neighborhood so that they can make an offer.