“Hyperlocal” has become a buzzword in the real estate space over the past few years – and with good reason. Hyperlocal marketing involves promoting your business in a very specific geographic area – for instance, focusing on a neighborhood or two in your city versus trying to canvas the entire city. 

Whether you’re a small town agent that’s forced into hyperlocal marketing or you’re a metro area agent choosing to focus on hyperlocal marketing, there are many potential benefits to embracing it strategically.

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Our Zurple Agent Success blog, which launched a few months back, is designed to serve as an educational hub for real estate agents around the country. Our content goal is simple: help agents succeed in today’s market.

Welcome back to Agent Insights - our guest blogger series where real agents share real advice and tricks of the trade. Today, we're featuring Patricia Kennedy (more commonly known as Pat) - an agent in Washington DC who just celebrated her 30 year real estate-iversary. Pat has some real estate tips for any agent who is dealing with or has ever dealt with a problem client. 

You know you should probably blog every once in a while – but it’s time consuming. What good are a couple blog posts going to do to help you and your business anyway?

The truth is, if you can make a commitment to blog and promote your blog posts on a semi-regular basis – you will see pretty incredible results. Why?

Check it out: