Referral marketing is so important to the success of your real estate business. Are you doing everything you can to maximize your sphere of influence to generate new clients? Use these friday freebies to optimize your referral marketing and see better results in 2015.

Free Referral Program Resources:

You already know that a strong online presence and a good marketing strategy are key to growing your real estate brand and business – but what else can you do to expand your online presence, improve your website search rankings and gain better overall business visibility? Incorporate video marketing.

Why Video:

• It’s free
• It’s easy
• It helps tremendously with search ranking

Why Video Ranks So Well:
First, you may have noticed that relevant video ranks first in search results, which is awesome. Second, YouTube – a well-known video host – is the second-largest search engine in the world. It’s free to use, easy to set up and is a great platform to use to build your brand visibility. Lastly, YouTube is owned by search giant Google – so by hosting videos on Google’s sister site you increase your odds for better visibility in search results.

Getting Started with Video Marketing

Do you have a real estate slogan? If so, do you love it? Does it clearly define and communicate the essence of your business? If you answered no to any one of these questions, you’re not alone… 

Coming up with an awesome tagline for your business is no small feat. It takes time, creativity and a strong desire to avoid the obvious and cheesy. It’s not uncommon to come across a dozen or more agents in one area who are all using the same slogan.

To compete in the real estate space, you need to make sure your slogan accomplishes these two things:

1. Tells your prospects what makes you the best agent
2. Is short (Ideally, 6 words or less) and memorable
   
   

So how do you come up with a memorable slogan that does your business justice? 

Follow these three simple steps:

One question I frequently get from agents is, “How does real estate blogging actually help my business?”

This is one of my favorite questions to answer. As an avid blogger (and advocate of blogging for business), I can promise you it’s worth the effort and time commitment - here’s why:

The simplest things are often the most easily overlooked – and that can certainly be true when it comes to real estate marketing. Today, I challenge you to review some of the most basic elements of your real estate marketing to determine if any of the following apply to you:

• Are you missing opportunities to drive traffic to your website?
• Do your clients know how to reach you if you don’t pick up the phone?
• Are you maximizing all of your online profiles for optimum branding? 

You won't be, with these four easy real estate marketing wins!