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Today, more leads are starting their home search on Zillow than any other site – and you know you should be taking advantage. You also know that advertising yourself as a Zillow Premier Agent could help you grow your real estate business - but you’re not convinced. 

This is a common position to be in as an agent in today’s marketplace; that is, one of uncertainty. Why? Because while you know that Zillow can expose you to leads and sell you as an agent, it’s up to you to maximize the benefit (or ROI) of that exposure. Stated more clearly, there are no guarantees!

Before you dive into the world of Zillow Premier Agent Advertising, you need to learn what you must do to effectively grow your business as a Premier Agent – and this post will teach you exactly that. 

It's Friday Freebies time!

 
Real estate agents that blog regularly get more traffic, capture more leads and have an easier time converting those leads because they've already established rapport through their blog posts. 

 

Whether you're just getting started with real estate blogging or you've been at it for a while and are looking for opportunities for improvement, we can help. Check out these posts and free downloads and use them to boost your real estate blog!

It’s no secret that Zurple (a founding Zillow Tech Connect partner) is a huge fan of Zillow’s Premier Agent program – but why are we such big supporters? There are literally dozens of reasons – but for time’s sake lets take a look at five of the biggest agent benefits.

5 Biggest Zillow Premier Agent Benefits

There’s been a lot of buzz about 3D home tours since Real Estate Connect New York wrapped up. At the conference, companies like Matterport took center stage to explain how 3D virtual tours are going to revolutionize real estate. As a tech trend, 3D is pretty cool because rather than providing a rendering of a space, it gives potential buyers the ability to “walk through” a home without physically walking through a home for the first time ever – but as with any trend, you have to look at all sides to evaluate risk and reward. Let's take a look at the pros and cons of 3D home tours.