Seller Insights: Irina Jordan

Overall, 2015 has been a seller’s market. Inventory has been low and bidding wars are popping up left and right. But regardless of the overall market landscape, circumstances change when you have a unique property to sell and you’re facing a quickly approaching deadline. In this situation, you’re at the potential buyer’s mercy – and that’s where I found myself a few short weeks ago.

Between clients, fellow agents, lenders and vendors, chances are you work with a lot of people who never step foot inside your office. In fact, you may not even have a physical office!

Coordinating a real estate transaction remotely can be challenging – but there are a few great tools available that can help you keep all your business contacts on the same page with virtual meetings.

Here's a handy overview of three free tools that can help you keep everyone in the loop:

"If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." ~ Guy Kawasaki

We are avid supporters (and active implementors) of inbound marketing practices - so naturally, we were excited to see that Inman hosted webinar on the fundamentals of inbound marketing for real estate. The webinar, titled "The Art of Inbound Marketing for Real Estate" - took place on March 12th, 2015. If you missed it, you can catch the replay here. 

Curious what it’s all about? Check out our recap:

If you're like most real estate agents, your ultimate success goal is to become the worst agent in your city (or if you're really ambitious, maybe even the whole state!) - but it takes a lot of diligent negligence to become everyone's collective last choice. In order to make sure your phone never rings, you have to take extreme measures to ruin your reputation. But with the race to the bottom dominating the real estate space, what can you possibly do to beat out the stiff competition?

Tom Ferry is a top real estate coach and speaker, a New York Times best selling author and he was named the most influential voice in real estate by Inman News. His videocast, The #TomFerryShow is an awesome resource that gives agents easy to implement, actionable advice on how to strengthen and grow their real estate business. In his most recent episode, Tom provided 10 tips that will help you improve your listing presentation. This post will give you the high-level takeaways - click here for the full broadcast.