As a real estate agent or broker, you have to persuade people to become your real estate clients and to trust you with the biggest purchase of their lives: their home. That is no small task, but if you know the principles of influence and understand how to apply them ethically, you can become the go-to agent in your area.

Here’s an overview of these principles (developed by Robert Cialdini) and how they can be applied in your real estate business.

6 Principles of Influence for Real Estate Professionals:

Featured Agents (left to right): Kenny Truong, Melissa Tucci & Bob McTague

Some agents and brokers have over 25 closings a year, every year, while other real estate pros feel lucky to have 10. What are these top performers doing differently? Today, we’re going to answer that question. We interviewed star agents and brokers around the country to identify the similarities they all share.

“I’m never too busy for your referrals!” This popular tagline is front and center in countless real estate agent email signatures.  Though I agree it doesn’t hurt to remind clients to recommend you to their friends and family, referrals should be a natural outcome of providing excellent service and a job well done. When you provide a great customer experience, people can’t help but boast about you!

The kids are out of school, the days are getting longer and hotter and you're busy as all get out. So how do you keep your wits about you through the summertime rush? Incorporate these sanity-saving tips into your day-to-day life:

“4 Ways to Turn Millennial Renters Into Buyers” is a blog article written by Jay Dixon, a managing partner at GQRE in South Carolina that was recently published on Inman Select.