Use Sites With Authority to Boost Real Estate SEO

Our Agent Success Blog features content that outlines how to achieve maximum search engine visibility – everything from guidance on search engine optimization tools to tips on how to use keyword targeting to direct the right type of traffic to your site. Today, we’re going to explain how you can utilize websites with massive web authority to improve your online business visibility.

1. Identify the Right Sites

   Based on Alexa site ranking data(the most well-known website authority resource) and various studies, we’ve compiled a list of sites that have the biggest impact on website visibility - sites that will help improve your real estate SEO.
   
   You should create and maintain a business presence on the following sites:
   
   

   • The Giants
     

     Google (the mac daddy of all the interwebz)
     Facebook (the social leader)
     Yelp (critical with millennial consumers)

   • Social Saavy Second Place
     

     LinkedIn (biz central)
     Twitter (#important)

   • Real Estate Requirements
     

     Realtor.com 
     Trulia
     Zillow 

All of these sites are well established and have a high level of what’s referred to as “web authority” – which means that they are trusted as credible web information sources. Having a business profile on sites with high web authority will make it easier for consumers to find your business. Why? When someone searches for you, profiles on these sites are likely to appear near the top of the search results. 

2. Scope Out Your Competition

   Hopefully you’ve already done a general competitive analysis that helps you see what you’re up against – but if you haven’t (or if it’s been a while) it's the perfect time to do your homework. Take a look at your competitors’ online business profiles to see where they are most active and how they are promote themselves. Make note of the things you like or things that stand out. Also, make note of the fact that you shouldn’t directly “borrow” content from a competitor’s page (they will likely frown on that) – but it is perfectly okay to use their content as inspiration for your own material.
   
   
   

3. Plan Your Content

   Here are the main things you’ll need to create your business profiles:

   1. A business tagline / mission statement

      This is your opportunity to give a one-liner that will help potential clients see why you’re a great fit for their real estate needs, particularly if you focus on a niche client group, or what makes you better than your competition.

   2. A brief bio / business description

      A short summary of your qualifications, certifications and services.
      
      

   3. All of your contact information

      This includes your website URL, blog URL and links to any social sites you’d like to share.

4. Set Up Your Profiles

   This may seem like a lot of work (and a big time suck), but if you do your homework and have your content ready to go, it’s not so bad (I promise!). Make it a goal to set up one or two each week and before you know it, your business will have a solid presence on all of the critical web authority sites – a step that will dramatically impact your overall online presence and visibility over time. If you have your own real estate website, add the link to each profile in as many places as it makes sense to do so, so that you have more opportunities to drive traffic to your main business hub.
   
   

Moral of the Post:
Taking advantage of highly credible business profile sites will help you generate more business exposure and website traffic.

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