How to Convert Realtor.com® leads (and what's different about them)

Posted by Kristina Brunnler

Jun 14, 2017 8:00:00 AM

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.


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Topics: Lead Gen & Engagement, Buyer & Seller Insights, lead generation


How to Ask the Listing Agent for Repairs Without Sounding Like a Jerk

Posted by Kristina Brunnler

May 24, 2017 7:00:00 AM

Let’s face it, 2017 is a sellers market and there’s not a lot of bargaining room to ask for major repairs. Many buyers agents are being pressured into skimping out on their client’s repair requests, for fear of losing out on a sale. However, the buyer's agent duty is to negotiate in their client’s favor, while remaining professional. Home buyers are also more likely to experience buyer’s remorse when their new home requires a face lift. Use these negotiation tactics below to remain competitive in this year's seller's market while fighting for your client's best interests. 

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Topics: Practical Advice, Buyer & Seller Insights


How to Write Market Reports that Attract Real Estate Leads

Posted by Kristina Brunnler

Apr 17, 2017 6:30:00 AM

Market reports are not every agent's favorite activity. However, studies show agents who commit to this data-driven process gain qualified leads. We’ve provided the steps to creating your first market report and what to expect in return for churning reports for your target market on a consistent basis.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Attn Buyer's Agents - 10 Secrets Top Listing Agents Don't Tell You

Posted by Kristina Brunnler

Apr 12, 2017 7:30:00 AM

Working with listing agents can tough in 2017. Markets like Phoenix, Dallas, and Sacramento are experiencing an upturn in competition. Many homeowners are reporting offers on their home, even though their home is not on the market. If representing a buyer, it’s important you do the best you can to get your client a home in this heated market. Check out this list of secrets top listing agents don't always disclose to buyer’s agents. 

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Topics: Practical Advice, Buyer & Seller Insights


The Physical Office Is No More

Posted by Kenneth Palmer

Dec 7, 2016 5:05:00 AM

If you’re anything like me, you know how important being able to work on-the-go is. For you, I imagine that between time in the field, meeting with clients, and all the driving you have to do, your time away from a desk is spread pretty thin. That’s why working mobile is so crucial, you don’t want to let valuable leads get cold or let opportunities go stale. The best news is that you don’t even need a physical office to do this anymore.

In today’s market, it is becoming more and more critical to be mobile. Why? Consider who you are trying to sell to and ask yourself this: would I want to buy from me? Am I able to be responsive no matter where I am or what I might be doing? I’ll explain some advantages of having your business with you at all times, right in your pocket.

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Topics: Buyer & Seller Insights


Advice from a Millennial: What We Value As Future Home Buyers

Posted by Victoria Deubler

Jan 13, 2016 7:30:00 AM

As Real Estate professionals, you know that the industry is in a constant state of flux. You also know that the market can change in an instant, which is why it’s important for you to be ready for just about anything. However, some changes can be a bit predictable - like the fact that Millennials are quickly becoming the next generation of home buyers.

Are you ready?

As a part of the Millennial generation, I chose to write this blog from my own perspective in hopes of shedding some light on what my generation values in the professionals we choose to work with. Although we may have more to think about financially (or at least I do) than we would have expected - like paying off our student loans and such - for the most part, we aspire to invest in our own home one day rather than just renting in trendy neighborhoods.

Growing up with the internet so easily available, even more so now with our mobile devices and apps, we’ve become accustomed to having information accessible in the palm of our hands - literally. This means we aren’t the most patient people on the planet.

We also LOVE our social media accounts, like Facebook, Instagram, Pinterest and Twitter (just to name a few), which keep us in the know at all times about our friends, families and even world events.

So - what does this mean for you?

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Topics: Social Media Marketing, Buyer & Seller Insights


Real Estate Search Engine Marketing for Beginners

Posted by Jessica Schweppe

Jun 11, 2015 9:00:00 AM

If you're like many real estate pros, you understand the concept behind and benefits of search engine marketing and search engine optimization, but you have barely scratched the surface on understanding how to get the best return on your marketing investment. Let's dig a little deeper with a look at some real estate search engine marketing definitions and strategy FAQs.

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Topics: Buyer & Seller Insights


Real Estate Marketing Tip: Use Facebook to Sell Your Listing

Posted by Irina Jordan

May 13, 2015 7:00:00 AM

Seller Insights: Irina Jordan

Overall, 2015 has been a seller’s market. Inventory has been low and bidding wars are popping up left and right. But regardless of the overall market landscape, circumstances change when you have a unique property to sell and you’re facing a quickly approaching deadline. In this situation, you’re at the potential buyer’s mercy – and that’s where I found myself a few short weeks ago.

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Topics: Social Media Marketing, Practical Advice, Buyer & Seller Insights


Real Estate Marketing Tip: Finding Home in a Small Town

Posted by Jessica Schweppe

Mar 12, 2015 7:00:00 AM

In this week's Buyer Insights, Jason and Melissa Smith end up facing a move because of a new job opportunity. As long-time renters, their initial reaction was to start checking out all the rentals available in the cities they were considering for their relocation, but after some serious searching with seriously dismal results, they decided to think about buying.

This is their story: 

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Topics: Buyer & Seller Insights


Real Estate Marketing Tip: Support Out of Town Buyers

Posted by Jessica Schweppe

Mar 5, 2015 9:48:00 AM

In this Buyer & Seller Insights post, we'll be talking to Meg about her family's experience with a high-stress, cross-country double contingency sale - and if that description didn't give it away, I can confirm that this one is a doozy. Moving across the country is never easy - especially with a two-year-old and a two-month deadline. So did the Hensleys sell in time to buy before the clock ran out?

Here's their story:

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Topics: Buyer & Seller Insights


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