The Physical Office Is No More

Posted by Kenneth Palmer

Dec 7, 2016 6:05:00 AM

If you’re anything like me, you know how important being able to work on-the-go is. For you, I imagine that between time in the field, meeting with clients, and all the driving you have to do, your time away from a desk is spread pretty thin. That’s why working mobile is so crucial, you don’t want to let valuable leads get cold or let opportunities go stale. The best news is that you don’t even need a physical office to do this anymore.

In today’s market, it is becoming more and more critical to be mobile. Why? Consider who you are trying to sell to and ask yourself this: would I want to buy from me? Am I able to be responsive no matter where I am or what I might be doing? I’ll explain some advantages of having your business with you at all times, right in your pocket.

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Topics: Buyer & Seller Insights


Advice from a Millennial: What We Value As Future Home Buyers

Posted by Victoria Deubler

Jan 13, 2016 8:30:00 AM

As Real Estate professionals, you know that the industry is in a constant state of flux. You also know that the market can change in an instant, which is why it’s important for you to be ready for just about anything. However, some changes can be a bit predictable - like the fact that Millennials are quickly becoming the next generation of home buyers.

Are you ready?

As a part of the Millennial generation, I chose to write this blog from my own perspective in hopes of shedding some light on what my generation values in the professionals we choose to work with. Although we may have more to think about financially (or at least I do) than we would have expected - like paying off our student loans and such - for the most part, we aspire to invest in our own home one day rather than just renting in trendy neighborhoods.

Growing up with the internet so easily available, even more so now with our mobile devices and apps, we’ve become accustomed to having information accessible in the palm of our hands - literally. This means we aren’t the most patient people on the planet.

We also LOVE our social media accounts, like Facebook, Instagram, Pinterest and Twitter (just to name a few), which keep us in the know at all times about our friends, families and even world events.

So - what does this mean for you?

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Topics: Social Media Marketing, Buyer & Seller Insights


Real Estate Search Engine Marketing for Beginners

Posted by Jessica Schweppe

Jun 11, 2015 10:00:00 AM

If you're like many real estate pros, you understand the concept behind and benefits of search engine marketing and search engine optimization, but you have barely scratched the surface on understanding how to get the best return on your marketing investment. Let's dig a little deeper with a look at some real estate search engine marketing definitions and strategy FAQs.

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Topics: Buyer & Seller Insights


Real Estate Marketing Tip: Use Facebook to Sell Your Listing

Posted by Irina Jordan

May 13, 2015 8:00:00 AM

Seller Insights: Irina Jordan

Overall, 2015 has been a seller’s market. Inventory has been low and bidding wars are popping up left and right. But regardless of the overall market landscape, circumstances change when you have a unique property to sell and you’re facing a quickly approaching deadline. In this situation, you’re at the potential buyer’s mercy – and that’s where I found myself a few short weeks ago.

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Topics: Social Media Marketing, Practical Advice, Buyer & Seller Insights


Real Estate Marketing Tip: Finding Home in a Small Town

Posted by Jessica Schweppe

Mar 12, 2015 8:00:00 AM

In this week's Buyer Insights, Jason and Melissa Smith end up facing a move because of a new job opportunity. As long-time renters, their initial reaction was to start checking out all the rentals available in the cities they were considering for their relocation, but after some serious searching with seriously dismal results, they decided to think about buying.

This is their story: 

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Topics: Buyer & Seller Insights


Real Estate Marketing Tip: Support Out of Town Buyers

Posted by Jessica Schweppe

Mar 5, 2015 10:48:00 AM

In this Buyer & Seller Insights post, we'll be talking to Meg about her family's experience with a high-stress, cross-country double contingency sale - and if that description didn't give it away, I can confirm that this one is a doozy. Moving across the country is never easy - especially with a two-year-old and a two-month deadline. So did the Hensleys sell in time to buy before the clock ran out?

Here's their story:

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Topics: Buyer & Seller Insights


Real Estate Marketing Tip: Appeal to First Time Buyers

Posted by Jessica Schweppe

Feb 25, 2015 11:00:00 AM

"Once I was settled enough with my job and had saved some money, I knew it was time to take the dive." 

Meg is a young professional living in San Diego. In 2010, she'd been in San Diego for two years and was tired of paying the high rent with no equity to show for it, so she decided it was time to buy a condo.

This is Meg's story:

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Topics: Buyer & Seller Insights


New Blog Series: Buyer & Seller Insights

Posted by Jessica Schweppe

Feb 23, 2015 10:00:00 AM

Our Agent Insights series - which features guest blog content from real estate professionals, has been a smashing success. And that got me thinking... if agent advice is extremely valuable,  what else would be valuable? Insights from buyers & sellers of course! So we're introducing our newest blog series - Buyer & Seller Insights.

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Topics: Buyer & Seller Insights


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