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3 Metrics for Real Estate Emails

Posted by Kristina Brunnler

Nov 1, 2017 6:30:00 AM

Email is still one of the most effective ways to nurture real estate leads. Most agents fail to take advantage of email marketing’s full potential by focusing on only two metrics: open rates and clicks. However, there’s much more to consider, besides just whether leads opened your emails and clicked on links. Use the three metrics below to assess the effectiveness of your email marketing

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Topics: Buyer & Seller Insights


5 Emails You Should Be Sending Seller Leads

Posted by Kristina Brunnler

Oct 30, 2017 8:00:00 AM

According to the National Association of Realtors® 2016 Profile of Home Buyers and Sellers, 72% of home sellers contacted just one agent before choosing their agent. This means your follow-up with sellers is extremely important! You’ll want to make multiple touches to prove you’re serious. Below we outlined the 5 types of emails you should be sending seller leads to make yourself stand out from your competition.

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Topics: Buyer & Seller Insights


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 7:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


The Best Times to Call Buyer & Seller Leads - By Geographic Area

Posted by Kristina Brunnler

Jul 19, 2017 7:41:09 AM

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Door Knocking! Is it Helping or Hurting Your Real Estate Business?

Posted by Kristina Brunnler

Jul 17, 2017 6:00:00 AM

Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Disposable Shoe Covers for Open Houses: Polite or Pretentious?

Posted by Kristina Brunnler

Jun 30, 2017 6:00:00 AM

Wearing shoes indoors seems to be an American norm. Asking guests to remove their shoes can be inhospitable or even rude to some. When your client is having an viewing or an open house, they may ask you if guests can remove their shoes upon entering. Make the following considerations below to see if requiring guests to remove their shoes would be appropriate for your open houses or showings:

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Topics: Buyer & Seller Insights


How to Convert Realtor.com® leads (and what's different about them)

Posted by Kristina Brunnler

Jun 14, 2017 8:00:00 AM

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.


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Topics: Lead Gen & Engagement, Buyer & Seller Insights, lead generation


How to Ask the Listing Agent for Repairs Without Sounding Like a Jerk

Posted by Kristina Brunnler

May 24, 2017 7:00:00 AM

Let’s face it, 2017 is a sellers market and there’s not a lot of bargaining room to ask for major repairs. Many buyers agents are being pressured into skimping out on their client’s repair requests, for fear of losing out on a sale. However, the buyer's agent duty is to negotiate in their client’s favor, while remaining professional. Home buyers are also more likely to experience buyer’s remorse when their new home requires a face lift. Use these negotiation tactics below to remain competitive in this year's seller's market while fighting for your client's best interests. 

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Topics: Practical Advice, Buyer & Seller Insights


How to Write Market Reports that Attract Real Estate Leads

Posted by Kristina Brunnler

Apr 17, 2017 6:30:00 AM

Market reports are not every agent's favorite activity. However, studies show agents who commit to this data-driven process gain qualified leads. We’ve provided the steps to creating your first market report and what to expect in return for churning reports for your target market on a consistent basis.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Attn Buyer's Agents - 10 Secrets Top Listing Agents Don't Tell You

Posted by Kristina Brunnler

Apr 12, 2017 7:30:00 AM

Working with listing agents can tough in 2017. Markets like Phoenix, Dallas, and Sacramento are experiencing an upturn in competition. Many homeowners are reporting offers on their home, even though their home is not on the market. If representing a buyer, it’s important you do the best you can to get your client a home in this heated market. Check out this list of secrets top listing agents don't always disclose to buyer’s agents. 

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Topics: Practical Advice, Buyer & Seller Insights


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