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Agent Insights - Real Estate Marketing Tips For Sellers

Posted by Pacifico "PJ" Ortiz Luis

Jan 16, 2018 6:00:00 AM

Agent Insights - In this edition of  Agent Insights, Petra Norris, a real estate agent based out of Lakeland, FL. She is an expert on real estate marketing and everything to do with Lakeland, and why you should live there. For more articles by her, be sure to check out her blog!

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Topics: Agent Insights, Buyer & Seller Insights


What Most 2018 Housing Market Forecasts Aren’t Including

Posted by Kristina Brunnler

Jan 10, 2018 6:00:00 AM

2017 surprised everyone in real estate. An unstable political climate and unbalanced real estate market meant many prospective homebuyers were left in the dust. While you begin researching what the 2018 housing market will entail, be sure to keep this in mind - the market isn’t likely to pick up soon, especially for first-time home buyers. Below we’ll be outlining a few key trends. Ultimatey harsh reality that things may not be looking up for first time home owners in 2018.

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Topics: Practical Advice, Buyer & Seller Insights


How Many Touches Does it Take to Convert the Average Home Shopper?

Posted by Kristina Brunnler

Jan 8, 2018 7:30:00 AM

In the business world it takes an average of six to eight touches to generate a viable online lead, according to a study from SalesForce. And the Real Estate industry is no different. According to NAR, 92% of home buyers search online for listings. During initial stages of a home buyer’s journey, they are merely collecting information online about the home buying process. For agents to succeed at converting online buyer leads, they’ll need to understand this online journey. Without proper nurturing your or your buyer’s agent may be wasting resources on converting an online lead that is simply not ready to convert. In this article we’ll discuss how many touches it takes to convert a home buyer and which steps agents can take to expediate the sales process.

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Topics: Buyer & Seller Insights


4 Myths Seller Leads Still Believe About Listing in Winter

Posted by Kristina Brunnler

Dec 28, 2017 4:29:51 AM

As a Real Estate agent, you’ve likely encountered a few sellers this quarter four that would like to list, but are holding out till spring. In this blog, we’ll be sharing a few commonly held myths about listing a home during winter months. As an agent you can share the truths to listing a home in winter. Keep in mind this blog is geared towards agents in states with harsher winters. Reassure prospects now is the time to sell, by sharing the four truths below.

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Topics: Buyer & Seller Insights


4 Reasons Home Buyers Should Remain Hopeful in 2018's Seller's Market

Posted by Kristina Brunnler

Dec 27, 2017 8:08:04 AM

Prospective home buyers across the country are considering whether they should take the leap in 2018. National news has covered why it’s a seller’s market, which may scare away potential buyers. However, this is not the case in every market. For many buyers 2018 is a great year to buy, based on their local market and income level. Sharing these four statistics below will give buyer’s the confidence boost they need to list with you in 2018.

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Topics: Buyer & Seller Insights


3 Metrics for Real Estate Emails

Posted by Kristina Brunnler

Nov 1, 2017 6:30:00 AM

Email is still one of the most effective ways to nurture real estate leads. Most agents fail to take advantage of email marketing’s full potential by focusing on only two metrics: open rates and clicks. However, there’s much more to consider, besides just whether leads opened your emails and clicked on links. Use the three metrics below to assess the effectiveness of your email marketing

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Topics: Buyer & Seller Insights


5 Emails You Should Be Sending Seller Leads

Posted by Kristina Brunnler

Oct 30, 2017 8:00:00 AM

According to the National Association of Realtors® 2016 Profile of Home Buyers and Sellers, 72% of home sellers contacted just one agent before choosing their agent. This means your follow-up with sellers is extremely important! You’ll want to make multiple touches to prove you’re serious. Below we outlined the 5 types of emails you should be sending seller leads to make yourself stand out from your competition.

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Topics: Buyer & Seller Insights


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 7:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


The Best Times to Call Buyer & Seller Leads - By Geographic Area

Posted by Kristina Brunnler

Jul 19, 2017 7:41:09 AM

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Door Knocking! Is it Helping or Hurting Your Real Estate Business?

Posted by Kristina Brunnler

Jul 17, 2017 6:00:00 AM

Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


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