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How Many Touches Does it Take to Convert the Average Home Shopper?

Posted by Kristina Brunnler

Jan 8, 2018 7:30:00 AM

In the business world it takes an average of six to eight touches to generate a viable online lead, according to a study from SalesForce. And the Real Estate industry is no different. According to NAR, 92% of home buyers search online for listings. During initial stages of a home buyer’s journey, they are merely collecting information online about the home buying process. For agents to succeed at converting online buyer leads, they’ll need to understand this online journey. Without proper nurturing your or your buyer’s agent may be wasting resources on converting an online lead that is simply not ready to convert. In this article we’ll discuss how many touches it takes to convert a home buyer and which steps agents can take to expediate the sales process.

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Topics: Buyer & Seller Insights


4 Myths Seller Leads Still Believe About Listing in Winter

Posted by Kristina Brunnler

Dec 28, 2017 4:29:51 AM

As a Real Estate agent, you’ve likely encountered a few sellers this quarter four that would like to list, but are holding out till spring. In this blog, we’ll be sharing a few commonly held myths about listing a home during winter months. As an agent you can share the truths to listing a home in winter. Keep in mind this blog is geared towards agents in states with harsher winters. Reassure prospects now is the time to sell, by sharing the four truths below.

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Topics: Buyer & Seller Insights


4 Reasons Home Buyers Should Remain Hopeful in 2018's Seller's Market

Posted by Kristina Brunnler

Dec 27, 2017 8:08:04 AM

Prospective home buyers across the country are considering whether they should take the leap in 2018. National news has covered why it’s a seller’s market, which may scare away potential buyers. However, this is not the case in every market. For many buyers 2018 is a great year to buy, based on their local market and income level. Sharing these four statistics below will give buyer’s the confidence boost they need to list with you in 2018.

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Topics: Buyer & Seller Insights


3 Metrics for Real Estate Emails

Posted by Kristina Brunnler

Nov 1, 2017 6:30:00 AM

Email is still one of the most effective ways to nurture real estate leads. Most agents fail to take advantage of email marketing’s full potential by focusing on only two metrics: open rates and clicks. However, there’s much more to consider, besides just whether leads opened your emails and clicked on links. Use the three metrics below to assess the effectiveness of your email marketing

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Topics: Buyer & Seller Insights


5 Emails You Should Be Sending Seller Leads

Posted by Kristina Brunnler

Oct 30, 2017 8:00:00 AM

According to the National Association of Realtors® 2016 Profile of Home Buyers and Sellers, 72% of home sellers contacted just one agent before choosing their agent. This means your follow-up with sellers is extremely important! You’ll want to make multiple touches to prove you’re serious. Below we outlined the 5 types of emails you should be sending seller leads to make yourself stand out from your competition.

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Topics: Buyer & Seller Insights


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 7:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


The Best Times to Call Buyer & Seller Leads - By Geographic Area

Posted by Kristina Brunnler

Jul 19, 2017 7:41:09 AM

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Door Knocking! Is it Helping or Hurting Your Real Estate Business?

Posted by Kristina Brunnler

Jul 17, 2017 6:00:00 AM

Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Disposable Shoe Covers for Open Houses: Polite or Pretentious?

Posted by Kristina Brunnler

Jun 30, 2017 6:00:00 AM

Wearing shoes indoors seems to be an American norm. Asking guests to remove their shoes can be inhospitable or even rude to some. When your client is having an viewing or an open house, they may ask you if guests can remove their shoes upon entering. Make the following considerations below to see if requiring guests to remove their shoes would be appropriate for your open houses or showings:

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Topics: Buyer & Seller Insights


How to Convert Realtor.com® leads (and what's different about them)

Posted by Kristina Brunnler

Jun 14, 2017 8:00:00 AM

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.


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Topics: Lead Generation & Engagement, Buyer & Seller Insights, Lead Generation


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