How Real Estate Agents Can Leverage Meerkat and Periscope

Posted by Irina Jordan

Oct 7, 2015 9:00:00 AM

By now you’ve heard about Meerkat and Periscope - wondrous apps that play up your spontaneity and sense of adventure (or help you become more spontaneous and adventurous). 

They are free live streaming apps that send real-time video directly to your audience. Meerkat and Periscope capitalize on people gravitating towards anything in real time. Both apps are democratic: you can stream your video to a private audience or to anyone who has the app installed. The live videos are interactive - viewers can comment as they watch. You will see their comments popping up on the screen and reply to them on your live broadcast. 

Meerkat and Periscope allow the audience to share your experiences with you - right on the spot. Both apps can do wonders for promoting your real estate business if done right. Still unsure how you can use them in your life as a real estate agent? We got you covered. 

How Real Estate Agents Can Leverage Meerkat and Periscope:

Read More

Topics: Social Media Marketing, Building Your Brand


Real Estate Pro Advice: 5 Ways to Make Your Facebook Page Stand Out

Posted by Irina Jordan

Sep 28, 2015 9:00:00 AM

Having a Facebook business page and providing a link to it on your website (among other places) is only the beginning. You need to create on-going engagement and nurture your Facebook community. Your Likes will eventually convert into leads if you’re consistent and authentic. Don’t create noise – provide content of value to your target audience.

Here are 5 ways to make your Facebook page come alive:

Read More

Topics: Social Media Marketing


Dominate Twitter: 15 Ideas for Real Estate Tweets

Posted by Irina Jordan

Sep 14, 2015 9:00:00 AM

With the right use of hashtags and engaging tweets you can dominate Twitterverse with elegance and ease. When tweeting, keep the following mix of content in mind: share other people's tweets 50% of the time and the other 50% of the time send you own. Your tweets need to educate and entertain – not sell. Out of 10 tweets sent, only one can be promotional - you want your Twitter followers to view you as an industry thought leader and not a pushy self-centered real estate agent. You also want to stay hyper-local to foster a sense of community and trust.

Here are 15 ideas for real estate tweets to get you started:

Read More

Topics: Social Media Marketing


5 Social Media Analytics Tools for Real Estate Pros

Posted by Irina Jordan

Aug 31, 2015 9:00:00 AM

For any real estate professional who is serious about building their brand and online reputation, social media analytics tools are a need not a want. Still deciding which ones to use? We've got your covered.

Check out these 5 social media analytics tools for real estate pros:

Read More

Topics: Social Media Marketing


5 Things You Didn't Know You Could Do With Facebook Real Estate Ads

Posted by Jessica Schweppe

Aug 14, 2015 9:00:00 AM

Are you using Facebook to promote your real estate business? If not, you should really consider it. Why you ask? Because it's affordable, effective and provides small businesses a great way to build exposure with highly relevant leads. Not sold? Here are a few more reasons why Facebook is worth your time.

Read More

Topics: Social Media Marketing


Introduction to SlideShare for Real Estate Pros

Posted by Irina Jordan

Jul 29, 2015 8:00:00 AM

What is SlideShare?

SlideShare is a website that allows you to share presentations in a variety of formats, including PDFs, PowerPoint slides and videos. Once uploaded, presentations can be searched, viewed and shared by anyone. With 60 million monthly visitors and 130 million page views, SlideShare is one of the top 200 most visited websites and has earned the title of the most popular presentation sharing website in the world.

Benefits of using SlideShare for real estate marketing:

Read More

Topics: Social Media Marketing, Building Your Brand


Instagram for Real Estate Pros: A How-To Guide

Posted by Irina Jordan

Jul 8, 2015 8:00:00 AM

Photo credit: http://techbeasts.com/2015/06/20/how-download-instagram-photos/

Instagram combines photo sharing and social networking into a simple-to-use app that has quickly become a very popular social tool – and it’s easy to see why. Not only is this unique platform a consumer favorite, it’s also become a winning marketing tool for companies. In fact, the app has built up such a strong following, it’s now more popular than Twitter, with over 300 million monthly users.

Read More

Topics: Social Media Marketing


50 Facebook Posts for Agents & Brokers (Summer 2015)

Posted by Jessica Schweppe

Jun 15, 2015 11:36:00 AM

Social media can be a powerful tool for agents and brokers looking to grow their business, but it can also be very time consuming. The process of coming up with new, engaging content to post is a difficult one - and most online resources are vague. That's why we decided to provide you with a list of updates you can copy, paste and customize on your business page! Anything that needs to be edited will appear in blue.

Read More

Topics: Social Media Marketing


Amplify Your Real Estate Video Marketing Success with YouTube

Posted by Irina Jordan

Jun 10, 2015 8:00:00 AM

With over a billion monthly unique visitors, YouTube has an audience for just about any type of video content, including real estate. You know a ton about the market and local real estate trends, so share your knowledge by establishing your own YouTube channel.

Read More

Topics: Social Media Marketing


Facebook Marketing for Real Estate Agents: 11 Facts You Need to Know

Posted by Jessica Schweppe

Jun 6, 2015 5:00:00 PM

Editor's note: This blog was originally published in July of 2014. It has been updated for accuracy and comprehensiveness. 

Not sure if you have time for Facebook? Make time - the reward is worth the investment.

Facebook continues to be the best social medium to use for real estate marketing purposes. Other platforms have their perks, but if you’re looking to grow your business through social media marketing, you should be focusing on Facebook (andreal estate blogging!). 

There are dozens of ways to use Facebook to grow your network and build your real estate brand. If you’re just getting started, try a few of these social to-do’s:

If you haven't started yet - don't hesitate! Now’s the time - and here’s why:

Read More

Topics: Social Media Marketing, Building Your Brand, Stats & Training


Over 3,500 agents nationwide use Zurple software to close more deals.

Brokerages that use Zurple