<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1636887349932403&amp;ev=PageView&amp;noscript=1">

10 Items to Include in Your Brokerage's Waiting Room

Posted by Kristina Brunnler

Sep 20, 2017 6:00:00 AM

It’s important that your real estate office’s reception area provides a good first impression. When visitors enter your lobby, they’ll be left alone for a considerable amount of time. This means they’ll have more time to focus on their surroundings. Provide leads and clients with a great first impression by having an impressive waiting room. Be sure your reception area includes the 10 items below to leave a lasting impression.

Real Estate Agent Office Waiting Room Items to Include

Include these 10 Items in Your Real Estate Office's Waiting Room:

  1. A Separate Front area 

    Brokerages are catching on to the idea that front reception areas should be kept separate from private working quarters. Clients should feel at peace when they enter your office, however offices don’t always produce that environment. 
  2. A Professional Real Estate Office Admin 

    Have you ever arrived at an office only to be lost without any assistance? If so, you were probably left with a bad first impression, as no one noticed your arrival. A friendly greeter or real estate office admin will assure no leads or clients feel neglected. They’re the first face guests will see and an important connector to inside employees and outside guests.
  3. A Built-In Reception Desk

    The front desk should be constructed as part of the room. A movable desk otherwise suggests the receptionist position is impermanent and otherwise less important.
  4. Local Magazines

    Prove to leads you know your market. Include a wide variety of local magazines, newsletters, and brochures. Ask other local businesses to return the favor by including your brokerage's marketing materials in their offices.
  5. Beverages

    Nothing’s worse than being out of the house all day, then being in a waiting room with no water. Water is a must in any real estate office. Coffee and tea also make great additions. While industries such as medical offices can get away with not providing water, others such as legal, real estate, and beauty cannot. Providing more than the bare minimum will show leads you’re interested in your clients.
  6. Comfortable Seating

    Your office furniture should be large and accessible. Commercial office furniture is generally more comfortable and lasts longer. Your older clientele may have difficulty getting in and out of residential furniture. Be sure to check on the furniture’s warranty before purchasing. This includes a warranty on both the couch or chair itself and the fabric.
  7. Flare 

    Cold, barren waiting rooms can make wait time feel like purgatory. Include art for your walls, comfortable furniture, or nods to your niche market. Do you specialize in green technology homes? Include live plants.
  8. Digital Signage 

    Digital signage is your brokerage’s opportunity to introduce visitors to your brokerage. Display photos from community service events and companywide events. Even consider sharing social media posts, such as screenshots of homes your agents bought and sold from Facebook or Instagram.
  9. Natural Lighting 

    No one wants to spend a beautiful day inside with harsh indoor lighting. If you’re seeking a new office, be sure to include one with a waiting area that contains enough windows.
  10. Homey Accents

    Because your office speciates in residential real estate, your front office should mimic a home to some extent. A fire place, water fixture, and live plants make great additions that add to a relaxing environment.

Want more great agent advice? Subscribe to Zurple's Agent Success Blog in the link below:

Subscribe to the Real Estate Success Blog

Topics: Practical Advice

comments powered by Disqus

    Ready to make more money and generate more real estate deals? 

    Here is some FREE content to share with your leads throughout 2020!

    Get Your Downloads Here

    Includes a FREE infographics, a moving checklist, listing flyer templates, and open house flyers.

    Real Estate Success Blog

    Everything you need to know to be successful in today's real estate market.

    Visit our Real Estate Success Center


    Zurple Facebook Page
    Like us on Facebook to stay up to date on trending topics and news.



    You focus on clients, Zurple converts leads. See how it works.

    Get New Articles in Your Inbox

    Follow Zurple

    Recent Posts

    Over 3,500 agents and brokers nationwide use Zurple software to close more deals.

    Brokerages that use Zurple