While businesses of all stripes can benefit from implementing a savvy digital marketing strategy, the importance of social media for real estate really can’t be underestimated. What was once an industry that relied heavily on cold calling and traditional direct mail marketing has now moved to an industry that depends on social media marketing.
4 Tips to Help Step Up Your Social Media Marketing Game
Keep Your Profile Up-to-Date
First and foremost, you’ll want to ensure that your profile includes all the proper information. Your clients are constantly looking for a way to get in touch with or simply learn more about your business. That’s why it’s imperative to add your contact details, address, a professional profile photo, and website URL to each platform you’re using.
Include Testimonials to Build Trust
Using real estate quotes and testimonials are a great way to improve your overall social media content strategy. It gives consumers a platform to voice their views and if done correctly, it will also help you build trust with your audience. In fact, 62 percent of online homebuyers (source: truefocusmedia) say they’re more likely to reach out to a real estate agent if they have positive reviews.
Optimize Your Content with Hashtags
An easy way to build a following is to include both branded and generic hashtags in your social media posts. Branded hashtags are unique to your business, whereas generic hashtags help facilitate discovery on social media, making it easier for leads to find and inquire about your real estate brand.
Leverage Video Marketing Tools
Real estate brands that utilize video marketing receive 403 percent more inquiries (source: hubspot) than those without video. With more consumers having their interest piqued via visual content these days, video marketing has become one of the best ways to convert higher quality real estate leads. By seeing the property, it puts many of their existing doubts at ease.