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Jessica Schweppe

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11 Real Estate Marketing Ideas for 2015

Posted by Jessica Schweppe

Mar 30, 2015 2:47:00 PM

Last year, we brought you 9 real estate marketing ideas for 2014. This year, we're taking it up a notch with 11 real estate marketing ideas for 2015!

As you know - a lot can change in a year, especially in the real estate space. So today, we're going to talk about what you can do to generate more leads, build an effective lead nurturing system and ultimately, close more deals in 2015 and beyond.

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Topics: Building Your Brand, Lead Generation & Engagement


Zurple Case Study - Bob McTague

Posted by Jessica Schweppe

Mar 28, 2015 11:06:00 AM

Today we'd like to share Bob McTague's real estate success story with you. Bob is a highly organized, very effective agent and team leader based in Syracuse, New York. He's been using Zurple since 2010 as a system to help keep his real estate team's leads organized. Today, the system plays a major role in Bob's day-to-day operations and overall success.

This is his story:

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Topics: Message from Zurple


Zurple Spotlight: The Tom Ferry Show

Posted by Jessica Schweppe

Mar 26, 2015 8:00:00 AM

Tom Ferry is a top real estate coach and speaker, a New York Times best selling author and he was named the most influential voice in real estate by Inman News. His videocast, The #TomFerryShow is an awesome resource that gives agents easy to implement, actionable advice on how to strengthen and grow their real estate business. In his most recent episode, Tom provided 10 tips that will help you improve your listing presentation. This post will give you the high-level takeaways - click here for the full broadcast.  

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Topics: Practical Advice


Real Estate is Not a Job - It's a Lifestyle

Posted by Jessica Schweppe

Mar 24, 2015 8:00:00 AM

In today's Agent Insights - Chris Ann Cleland, a Real Estate Agent at Long & Foster REALTORS in Virginia, talks about how her real estate career goes far beyond a day job - it impacts her whole lifestyle.

Here's Chris:

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Topics: Agent Insights


How to Avoid 'Mickey Mouse' Real Estate Leads

Posted by Jessica Schweppe

Mar 21, 2015 9:00:00 AM

I'm willing to bet this has happened to you:

  1. You get a new real estate lead notification email.
  2. You excitedly check your inbox.
  3. You see that "Mickey Mouse" (mickey@mousehouse.com) registered on your website.
  4. You get frustrated...
  5. Repeat steps 1-4
It's a frustrating experience, but is there really anything you can do to stop capturing popular cartoon and Disney characters on your website? Can you force people to give you their real information? Well no, you can't force them - but you can make them want to give you their real info by implementing prospecting best practices. 

Follow these three simple prospecting rules:

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Topics: Practical Advice


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