Last year, we brought you 9 real estate marketing ideas for 2014. This year, we're taking it up a notch with 11 real estate marketing ideas for 2015!
As you know - a lot can change in a year, especially in the real estate space. So today, we're going to talk about what you can do to generate more leads, build an effective lead nurturing system and ultimately, close more deals in 2015 and beyond.
In our 2014 article, we talked about technology and the role it plays in your business. The main questions were 1). Do technology solutions provide an effective way to elevate your business and 2). Are they replacing face-to-face conversations? The conclusion was (and will continue to be) yes, technology can help elevate your business but no, it will never be a replacement for face-to-face interactions. Real estate is, and always will be, a relationship business.
Of course, that statement only leads to more questions - like how do you skirt the fine line between automation and effective relationship building? Are there opportunities to automate business tasks so that you're able to spend more time out in the field focusing on building relationships? If so, how does it work? What types of tools can you incorporate into your business without losing the personal, relevant feel that can only come from human insight?
There is a balance, and we can help you find it. Check out these tips on how to create an effective online / offline marketing program that will help you excel in 2015.
Generating Seller Leads
Idea #4: Get Creative with Your Lead Gen Approach
Idea #6: Incorporate an Effective Referral Program:
Generating Buyer Leads
Also - consider using mobile apps to make your on-the-go-time more productive.