In today's Agent Insights post, Loren Coburn shares his effective 365 real estate marketing strategy.

Some refer to winter months as the “slow season” in real estate - but I strongly disagree. Cold weather is not an excuse to stop selling. In fact, fall and winter provide an opportunity for better negotiations. People are still buying – and if you’re not willing to work, you’re missing out. 

Should I cut back on marketing spend in the winter?

What do top producing real estate agents do differently than average agents? 

Let’s turn to data from Active Rain to find out: 

I was perusing Active Rain the other day and a blog title caught my eye – “What is your #1 Marketing Idea?”. I clicked the link and read the post – a brief 2 paragraph blog focused on asking agents to share their best, most effective marketing tactic that proved fruitful in 2014. The comments section was full of excellent information – but one piece of advice kept popping up over and over and over again:

Today's Agent Insights features Ruth Lerner - a Massachusetts agent with William Raveis Real Estate & Home Service. She shares her thoughts on whether it's acceptable to take offers prior to an open house and talks about how today's buyer-hungry market has impacted her business.

Here's Ruth:

It's been the same story with every listing I've had in Brighton and Brookline recently... I put a condo on the market, and one of the first questions I get from brokers is: "What is the offer schedule?"

The weather outside may be frightful (unless you live in a warm weather year round state like me, in which case, it's still rather delightful) but before you pull out your heated blanket and tuck yourself in to wait out the cold, blustery days - consider this. There may be fewer real estate leads for agents in the colder months – but there are still active leads – and these leads have some very positive things going for them.
 

3 Benefits of prospecting leads in cold-weather months: