So you’ve got a real estate blog – go you! That’s a great first step.

Now it’s on to the daunting task of actually blogging - as well as promoting your blog and driving traffic back to your site – another step that comes with it’s own share of challenges. Let’s start with overcoming the first hurdle: writer’s block.

We're going to have a little fun with today's Agent Insights guest post. Shannon Milligan is a Real Estate Agent in Richmond Virginia, talks about the implications of HGTV Syndrome  - a massive epidemic that is sweeping the real estate industry. Are your real estate leads suffering from HGTV Syndrome? Read on to find out...

(article originally posted in Shannon's blog)

What metrics really matter when it comes to measuring whether or not your real estate marketing emails are successful? Traditional marketing knowledge dictates that if you have the goal of using email marketing to drive conversions through a certain point on your website – you should focus on these three stats:

• Open rate
• Click through rate
• Conversion rate

Right? Well, kind of...

Those three metrics do illustrate each “gate” or step an email recipient must pass through in order to become a more qualified lead – but they don’t tell the whole story.

Let’s take a look at each one of the three main metrics in more detail:

Everyone loves freebies.

Follow the steps below and use each of these 10 FREE premium real estate resources to plan, strategize, build, measure and grow your brand! This list covers everything from concept to closing. Click any title link for more information on that topic.

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Prospecting takes a lot of work – so when you get a good seller lead (which I think we all agree can be tricky to come by these days), you really want to knock their socks off at your first face-to-face meeting. A listing presentation gives you the opportunity to tell your lead why you’re the best agent for the job and show them what you can do to help them get their property sold quickly and for the best price. 

So what can you do to ensure you rock your lead’s world and walk out of your meeting with a new client on board every single time?

Follow these five steps (& get our free listing presentation template!):