Zurple | Real Estate Success Blog | Jessica Schweppe (6)

Jessica Schweppe

Do '80s real estate sales tactics have a place in today's market?

Jul 21, 2015 8:30:00 AM

In today's Agent Insights - Susan Emo, a Real Estate Agent in Gananoque, Canada, talks about how marketing has shifted since she started out in real estate in the late '70s.

Topics: Agent Insights

Real Estate Infographics: Benefits, Examples (+ Free Template!)

Posted by Jessica Schweppe

Jul 20, 2015 8:00:00 AM

Infographics provide a visual method of communicating in-depth information on a specific topic. In real estate, infographics can also serve as a valuable promotional tool that can be shared with leads and clients to help establish your role as an expert in the field.

This post is going to take a look at some of the benefits of real estate infographics, provide three examples of agent-branded infographics, offer some ideas on how to create your own and provide a free real estate infographic template that you can download and customize.

Biggest Real Estate Infographic Benefits:

Offers agents the ability to communicate complex data in a visually interesting way
Provides content in a format that short-attention-span scanners can easily take in
Complete control over design allows infographics to match the brand they're promoting
Interesting visual content is much more likely to be clicked - it promotes viral sharing

Agent Branded Examples:

Topics: Building Your Brand

7 Steps to Generate More Real Estate Business: Tom Ferry Cliff Notes

Posted by Jessica Schweppe

Jul 19, 2015 10:00:00 AM

Tom Ferry is one of the most well known real estate success coaches in the country - and luckily for us, he frequently broadcasts free, practical advice for real estate pros in his video blog. Recently, Tom tackled the always challenging issue of how to consistently build, nurture and convert real estate leads to support a thriving business. Below are the cliff notes from his show - Episode 25 - titled "7 Steps to Generate More Real Estate Business". During his show, Tom shared insider tips on how to go about building a scalable, sustainable, healthy real estate business. Let's check it out!

Tom Ferry Cliff Notes: Generate More Real Estate Business

Topics: Stats & Training

7 Problems Only Real Estate Pros Understand

Posted by Jessica Schweppe

Jul 18, 2015 9:00:00 AM

Real estate is certainly a one of a kind industry - and there are certain things you'll experience throughout your career that industry outsiders will never be able to comprehend fully. Let's take a look at a few situations that only real estate pros can truly "get".