Snapchat, as you have probably heard, is the hottest social media app on the mobile market. It’s revolutionary self-deleting photos and videos have made it an interesting and captivating platform for millennials all over the world. Although a global phenomenon, a team of real estate agents in New York City have figured out how to harness its true potential. We’ll explore how this team has seen a ridiculous ROI based off their Snapchat account.

Staying current is critical to keeping seller leads engaged. This can be done through various ways, but one of the most important is property updates. This not only makes you look well-informed, but it also is among the first important steps to building trust with a potential client. As you know, business is a relationship. The key to establishing a great and lasting relationship with your future clients is communication. In this article, we’ll cover how to keep your seller leads engaged through putting the right information in front of the right person, at the right time.

All too often we see content that is not relevant to us. What happens when this occurs? Quite frankly, we tune it out because we don’t care. This is the nightmare scenario when it comes to email marketing, you put so much effort into a great looking email but only a few of your contacts care. Why? It’s a great email but it’s not relevant to them.

How many times have you started reading something only to realize that a few sentences in and you already forgot what you had just read? Well, you’re not alone. According to an article published in Time, Microsoft completed a study where they found that we are only able to pay attention to something for about 8 seconds. 8 seconds! Now think about your prospects. How hard is it to hold their attention? We’ll go through why a visual representation of why your prospects need you as their real estate agent will help you close more deals and then straight up give you a free tool!

As was widely expected, the Federal Reserve raised rates on March 15th, 2017. This increased interest rates by a quarter of a point. While this move comes as no surprise, what’s most important now is to understand how this will ultimately affect real estate agents. Using a bottom-up model, we will cover how consumers will be impacted and how that impact will ultimately affect home buying or selling decisions.