Still think email campaigns are so 2008? Well, think again! Email marketing is alive and well, you just need to have a smarter campaign. Real Estate leads need to be engaged with clean, professional, and personalized email messages. Start by examining which messages in your personal inbox enticed you. Then think of how your brokerage can mimic these practices to increase your open rate. Then start with these 4 tools are designed to bring your brokerages next email blast to the next level. 

Working with listing agents can tough in 2017. Markets like Phoenix, Dallas, and Sacramento are experiencing an upturn in competition. Many homeowners are reporting offers on their home, even though their home is not on the market. If representing a buyer, it’s important you do the best you can to get your client a home in this heated market. Check out this list of secrets top listing agents don't always disclose to buyer’s agents. 

In today's Agent Insights - Andrew Fortune - broker and owner of Great Colorado Homes Inc. shares his take on the most reoccuring Realtor personality types. Read the list below to get a better understanding of your strengths and weaknesses as an agent.

Have you ever looked at another professional’s email signature and cringed? It seems like there are two extremes out there: those who include their entire resume/portfolio in their signature or those with the bare minimum. Strong Real Estate signatures, should be attention grabbing, while remaining professional. Also, leads should be able to easily access your website and contact information. Know which elements to include and how to format them with this short list of do’s and don't's.

Do you have a Pinterest account, but don’t know how to use it? Anytime you write a Real Estate blog, be sure to create a corresponding pin on Pinterest. A “pin” is an image on Pinterest, that usually has a link to a blog or article on another site. Pinterest users can create their own pins or repin other Pinterest users pins. Creating pins geared towards home buyers and sellers in your local area is a great way to attract leads to your Real Estate blog. Use the list of pin ideas below to create your own blog and matching pin.