As a broker it's important to keep your firm's expenses low. It’s easy to let agents get carried away with office goodies, but business is business. Keep an eye out for unnecessary expenses before you start noticing a hole in your company’s pocket.

This seller’s market sure is tough. If your current marketing efforts are not paying off, consider going to extra mile with more time intensive projects. Marketing flyers, although an older tactic, still indeed work. Specifically hand delivering a  flyer at a doorstep will prove you are indeed a local member of their community, not just an internet persona. This might be the extra push sellers need to reach out. 

Listing presentations with new leads can be daunting, if you're not prepared that is. This initial meet and greet is the most important factor in whether new leads will choose you as an agent. Sure, not every lead is going to like you and rejection is certain. However, there are certain instances when agents had a missed opportunity to convert a lead into a client. We’ve compiled this short list of common mistakes agents make when marketing their services. 

The life of a realtor is a never-ending networking event. Each person you meet is a potential lead, or may even have a referral (including other agents and real estate industry professionals). It’s important to stay connected and network with your local community members if your business is to survive. The internet may have leveled the lead generation game to an extent, but other networking and lead generation tactics have stood the test of time. We’ve put together this list networking tips that all agents should live by no matter the latest social media trend or hottest CRM platform.