Real estate is one of the most competitive industries to be in. You are constantly competing with other agents to gain new clients and competing to make a name for yourself. It is so easy to stay in your safety net and keep using the marketing techniques that you’ve been doing for years, but sometimes you have to take a leap of faith and try something new. If you want to make it in such a cut-throat business, you’re going to need to step up your real estate promotion game.

Blogging is a great tool for marketing, but sometimes coming up with new content can be a challenge. Of course as an agent you are going to have your staple blogs that you post on a regular basis - market trends, neighborhoods, etc., but when it comes to new content to entice your readers to engage with you, that’s a whole other ball game.

Developing real estate leads is pivotal in order to succeed in real estate. Without leads, you won't have clients, and without clients… well, you know what that means. Successfully farming in an area that is new to you can bring some challenges. Not only are you new to the area, but you are in an area where nobody knows who you are.

As an agent, it is your job to not only take the time to study for your license exam in order to become a real estate agent, but it is also your job to study techniques on how to become the best agent you can be. Learning techniques on how to make it in a cut-throat industry comes from reading real estate success books.

In today's Agent Insights - Anita Clark - a REALTOR® in Warner Robins, Georgia, discusses the importance of effectively using social media to achieve a larger market share and increase brand exposure.