Tis the season of giving. Here at Zurple we want to give you a little gift to assist you with generating more leads! Home buyers, home sellers, past clients all deserve some sort of touch this Decmber, right? Click "Read More" for free tools you can use!

Real Estate can be a stressful professional to choose. There are a few items to be thankful for year-round. In the spirit of Thanksgiving, it is a good time to reflect on our grattitude.

There is much debate in the real estate industry on the viability of open houses as a lead generation strategy. Regardless of what side of the conversation you are, there are a few action items to take if you are a proponent of the open house debate.

Are you excited for your time off this Thanksgiving? Or are you currently working in the real estate industry? Real Estate may slow down, but it doesn’t fall asleep during the holidays. We want you to spend time with your family this holiday season. Read more to find out how you can do this.

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.