No matter the industry, every customer has their own unique wants, needs, and motivations. So, it makes perfect business sense to treat them accordingly. This phenomenon has ushered in a new era of marketing where customers don’t expect to feel like just another number on a list.

On this edition of Agent Insights we feature guest blogger Paula Hathaway, a real estate agent in Southhampton Village and the surrounding Hampton Villages. She previously shared with us the importance of building real human relationships for your real estate business. For more from Paula be sure to check out her website and Active Rain profile!

The purpose of marketing and advertising is to encourage someone to take action (hence the phrase “call to action”). However, despite being perhaps the single-most important element of a pitch, calls to action are routinely ignored, rarely tested, and one of the most under-utilized elements of a real estate website.

On this edition of Agent Insights we feature guest blogger Mike Cooper, a real estate agent based out of Winchester-Frederick County, VA, who has previously written about checking your technology. Today he shares with us what you really need to become an expert in your field. Be sure to visit his website, or check out his Active Rain profile!

We are currently living in an era that calls for swift adaptation to ever-changing technology. Like most aspects of digital life, the transition from one device to another is accelerating at a rapid pace. These days, more and more consumers prefer using their smartphones as their main, and sometimes only, device for the majority of their communications for personal and professional use.