With St. Patrick's Day around the corner, you'll see green merchandise lining the shelves of your favorite department stores. How else can you be green for this holiday? Read more to find out!
Do you know what millennial homebuyers love? They love eco-friendly appliances, and being environmentally friendly in general. There are a few ways you can attract this large demographic of new homeowners, and one of those ways is to be a little greener. You can obviously earn the GREEN designation, but here are some other ways to be green.
How to Go Green with Your Real Estate Business
Focus on Digital Marketing
While there is still a place for paper marketing materials in today’s real estate industry, if you really want to attract millennials you need to do it where they are anyway: online. Particularly with social media and email marketing.
Drive an Eco-Friendly Car
What kind of car should a real estate agent be driving? Well, it really depends on your demographic. A car with high MPG would be great for staying green, and saving money on gas. SUVs and Pick-up trucks have their place, but you can go far with a Prius or Corolla.
What is the easiest way to organize your papers? To not have any! If you keep your files organized neatly in online folders locally or in the cloud, you will have less desk clutter and a lower environmental impact! e-Faxes, Google Calendar, and e-Signatures have also made life a bit easier for real estate agents too.
Support Local Business
You are a local business and should support other local businesses, especially if you wish to be seen as the neighborhood expert. Shopping locally is greener than buying organic produce or natural products online because typically less resources are used to ship the items to you. So less jet fuel and 18-wheeler truck exhaust gets released into the environment.
Use a Cloud Based CRM
A great way to save the Earth is by using cloud based storage services. With Zurple, you are able to access your back office from any device, and everything is paperless!