Preparing for a listing presentation is no walk in the park. This technological age has leads demanding more out of agents. The good news is that technology has allowed agents to prepare detailed presentations in less time. There is now technology to help agents do everything from creating CMA reports to rehearsing their presentation speech. Use the tools below to create and present a stellar listing presentation.

Today is Earth Day. First established in 1970, Earth day brings awareness to environmental protection. Having your brokerage go green is not only good for the environment, it’s good for business! Companies that implement measures reap PR awards, increased brand recognition, and reduced waste. Be sure to implement the following practices to not only help the environment, but also your business. 

The home buying and selling process is no walk in the park. Sometimes a few white lies are okay to help ease clients and leads. This list is not true for all agents and is intended to make you laugh. Enjoy this list of ten ridiculous fibs Real Estate agents tell their clients and leads.

Did you know that 81% of Americans text regularly? Or that Americans are twice as likely to text as they are to call? With text messaging being such a large and important way that we communicate, it’s critical that real estate agents are able to take full advantage when it comes to lead engagement. While emails and phone calls are fantastic communication formats, text messages will put you in your leads face directly.

In order to generate leads online, agents need to start with a strong social media precense. Agents who generate leas online spend less time cold calling FSBOs and knocking door to door. Follow these tips to develop a social media strategy that finds and converts Real Estate leads.