There are tons of articles out there telling you how to optimize your MLS listings to make them stand out to potential buyers (including this one that we published a while back). While it's true that you need to be aware of things that will be a turn-on to home shoppers, you also need to be aware of avoiding things that are a major turn-off. This post provides a list of MLS listing description faux pas, as determined by agents and brokers.

What NOT to say in MLS listings (advice for real estate pros):

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Tell me if this scenario sounds familiar: You have a basic business growth strategy in place, but you struggle to execute on marketing strategies that provide measurable results. If you said 'yes', you're not alone. This is a common situation for real estate pros (partially because there is no formal marketing training involved in the process of earning a real estate license) and it's extremely frustrating - but what causes it? Often times, this issue originates from setting vague goals.

While it's encouraged to have a one-line statement that explains your overall business mission, you can't rely on that mission alone to help you achieve measurable growth. You need to have realistic, actionable goals to help you get there. That's where SMART goals come into play. Most of you have probably heard the term SMART goal, but do you know what it means and why it's important to building measurable business success? Let's take a look.

Real Estate Marketing Advice:
Using SMART Goals to Grow Your Business

Periscope is making big waves in the real estate industry. It's been headlining over at Inman on a regular basis and has been popping up left and right on various real estate sites - but what exactly is it and how can it help you and your business?

In essence, Periscope is an app that allows users to live stream from anywhere. In addition to its live-streaming abilities, Periscope (owned by Twitter) also offers an interactive online environment unlike anything that's ever been created before. Now that you know the most basic of basics, let's take an in-depth look at what Periscope is, how it works and how it can benefit your business. 

In today's Agent Insights post, Teri Eckholm - a Real Estate Agent in White Bear Lake, Minnesota  - talks about what steps she follows (and suggests you follow) to make an intelligent offer in a hot real estate market.

Here's Teri: