Real estate success is largely based on your ability to establish relationships, drive repeat business and generate new real estate referrals. So when you get start working with client, how do you establish the type of relationship that will lead to future referrals?

There are three simple steps you should follow:

Today, we’re going to tackle one very important question:

Who are you talking to?

Sure, you know you need to get leads… but do you really know who you’re reaching out to? Here are some key questions you can ask yourself to figure out some basic shared characteristics of your ideal client:

Welcome to our Agent Insight series!

Here's Mel:

Over the course of 15 years of selling real estate, I’ve made my share of mistakes. It’s easy to do when you don’t have a “how-to” manual or a mentor to guide you. I thought I’d share a few of my blunders … just in case there’s a newbie out there who could benefit.

Closing gifts are a nice way to thank your clients for their business. But how do you come up with something that will really wow them and, in turn, help you drive referrals and repeat business? We did some research and came up with some excellent closing gift ideas to share with you.