At one point in the lead generation process, you had what seemed to be a hot real estate lead in the palm of your hand, carrying with it the promising opportunity for new business. And then…it turned cold. Your e-mails went unread. Your calls went unanswered. "Bueller...? Bueller...?"

On this edition of Agent Insights we feature guest blogger Wanda Kubat-Nerdin, a real estate agent from St. George, UT. For more from Wanda be sure to check out her website and Active Rain profile! 

Do you know why you follow accounts on Instagram? Or why you click the subscribe button on YouTube? And why people are more likely to make a purchase based on a recommendation on an Influencer?

Every real estate business invests in marketing tools with the same goal in mind—to actively promote their brand, build interest, and generate quality leads. Leads are the driving force behind your business and generating them is no passive endeavor. In fact, it’s a critical component of your business that demands vigilant attention. And in order to grow your customer base, you can’t fall prey to the various lead generation myths circulating in the industry today.

Here at Zurple we love featuring real estate agents that share the experiences on being in the industry. Often these stories shared can benefit other agents going through similar situations. We have compiled an e-book to help highlight some of those situations.