Prospecting takes a lot of work – so when you get a good seller lead (which I think we all agree can be tricky to come by these days), you really want to knock their socks off at your first face-to-face meeting. A listing presentation gives you the opportunity to tell your lead why you’re the best agent for the job and show them what you can do to help them get their property sold quickly and for the best price. 

So what can you do to ensure you rock your lead’s world and walk out of your meeting with a new client on board every single time?

Follow these five steps (& get our free listing presentation template!):

Within the last year, Craigslist dramatically tightened up their terms of use for real estate postings – stripping away the ability to create full HTML ads with clickable links to outside pages. Now, they are testing some impactful changes to the housing section that may help agents get more exposure for their listings.

It appears they haven't rolled the new layout out to all markets yet and I haven’t seen any official release details so I’m not sure when you’ll be able to see changes - but it’s always good to be ready!

The Great Debate:

Which is better for your real estate business – a Facebook business page or a personal page? 

On one hand - real estate is all about relationships, right? So why build a business page if you’re really just looking for a space to connect with clients?

On the other hand, mixing your business persona and your personal life can be hard to manage. Prospects who want to get to know a bit about your personality probably aren’t terribly interested in what you ate for dinner. 

So which one should you choose  and why?

“Hyperlocal” has become a buzzword in the real estate space over the past few years – and with good reason. Hyperlocal marketing involves promoting your business in a very specific geographic area – for instance, focusing on a neighborhood or two in your city versus trying to canvas the entire city. 

Whether you’re a small town agent that’s forced into hyperlocal marketing or you’re a metro area agent choosing to focus on hyperlocal marketing, there are many potential benefits to embracing it strategically.

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Our Zurple Agent Success blog, which launched a few months back, is designed to serve as an educational hub for real estate agents around the country. Our content goal is simple: help agents succeed in today’s market.