You know you should probably blog every once in a while – but it’s time consuming. What good are a couple blog posts going to do to help you and your business anyway?

The truth is, if you can make a commitment to blog and promote your blog posts on a semi-regular basis – you will see pretty incredible results. Why?

Check it out: 

Good search engine optimization can act as a lead magnet for your website - but it doesn't happen overnight.

Being discoverable by search engines can provide huge benefits to agents looking to maximize their online presence. This is largely due to the fact that today 92% of all consumer home searches begin online. In order to reap the benefits, you need to take a critical look at your IDX website, corporate site and or real estate blogs to make sure you're making the most of your digital footprint.

Recently, we discussed the importance of Google visibility and have covered proactive steps you can take to make sure your site is showing up in search results. Now, it’s time to dig a little deeper and talk about keyword optimization. This article will cover how you can use keywords to grow your online presence and drive more traffic to your website. Let’s start with the basics:

Search engine visibility is important… really important. Why? Because, according to the National Association of Realtors, 92% of today’s home shoppers are starting their search online.

So how do you make sure your site is indexed by Google? We went straight to the source to find out.

The Challenge:
You had a great working relationship with a past client but unfortunately didn’t have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you’re afraid it’s too late.

The Solution:
To help overcome this challenge, we’ll answer two vital questions:

• How do you continue a long-term relationship with a past client in a meaningful way?
• How do you capture testimonials from clients you haven’t spoken with in a while?

How do you design a great logo?

A logo is an important, yet at times overlooked, element of successful marketing. Agents who own their own brokerage or who are not affiliated with a brokerage that dictates their brand may find themselves overwhelmed when it comes to creating a great logo.

To get started, it’s a good idea to spend a good amount of time thinking about your real estate branding goals. This will ultimately help you determine how you want to visually represent your brand in your marketing efforts. To do our part, we are revealing three success secrets that will help you design a killer real estate logo for your business.