There are tons of real estate training resources – both free and paid - available from a variety of reputable sources. That said, finding training that is worthwhile can be time consuming. So, we decided to do it for you!

A great brand does two important things:

1. Helps potential clients identify you
2. Allows you to stand out from your competition

Real estate branding is not something you’re trained on when you study to become an agent – but it should be. Effective personal branding is critical to being successful in today’s competitive marketplace.

“I have nothing interesting or valuable to say, so I’m going to waste your time.”

This is the underlying message conveyed to leads and clients on behalf of agents who use today’s real estate CRM systems for ‘automation’.

So far in 2014, we’ve seen many local real estate markets across the country continue to gather steam. At the same time, however, competition between real estate agents for those valuable buyer and seller leads continues to increase. And so, while incomes for agents are generally rising, so too are marketing costs. To keep your head above water and ultimately thrive in today’s real estate marketing environment, your marketing efforts need to be affordable, effective, sustainable, and scalable.  

In this post, I’ll present you with 9 real estate marketing ideas you can adopt today to set yourself up for success in 2014 and beyond.

Generating Seller Leads

“Sixty-eight percent of buyers Googled their agent, the highest percentage since the survey started tracking this statistic in 2007.” – California Association of Realtors, 2013 Home Buyer Survey

The recently released 2013 California Association of Realtors buyers and sellers reports are chalk full of highly relevant data and trends for real estate agents. But the statistic above is perhaps most piercing to those agents who don’t prioritize real estate branding. If you’re like many of our most successful customers, the focus has traditionally been on direct marketing, lead generation, or referral-based systems. Many see ‘branding’ as wasted marketing dollars with poor ROI.