Still think email campaigns are so 2008? Well, think again! Email marketing is alive and well, you just need to have a smarter campaign. Real Estate leads need to be engaged with clean, professional, and personalized email messages. Start by examining which messages in your personal inbox enticed you. Then think of how your brokerage can mimic these practices to increase your open rate. Then start with these 4 tools are designed to bring your brokerages next email blast to the next level. 

The process of selling a home is time-consuming and difficult. First time home sellers may think that they can do it on their own just like experienced ones, but there are many factors to consider. The truth is, only realtors can understand the market and get the best value for their leads. But is there a more efficient way to get those seller leads into a conversation? (Spoiler alert! There is and we’ll get into how.)

Working with listing agents can tough in 2017. Markets like Phoenix, Dallas, and Sacramento are experiencing an upturn in competition. Many homeowners are reporting offers on their home, even though their home is not on the market. If representing a buyer, it’s important you do the best you can to get your client a home in this heated market. Check out this list of secrets top listing agents don't always disclose to buyer’s agents. 

In today's Agent Insights - Andrew Fortune - broker and owner of Great Colorado Homes Inc. shares his take on the most reoccuring Realtor personality types. Read the list below to get a better understanding of your strengths and weaknesses as an agent.

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Real estate is complicated enough on it’s own without scammers making the process harder for everyone. Often times, real estate scammers will take advantage of people that do not have the time or experience to know that they are being scammed. We’ll explore the top 3 scams that are out there right now and how you as a realtor can inform your leads, clients, and community.