Have you ever looked at another professional’s email signature and cringed? It seems like there are two extremes out there: those who include their entire resume/portfolio in their signature or those with the bare minimum. Strong Real Estate signatures, should be attention grabbing, while remaining professional. Also, leads should be able to easily access your website and contact information. Know which elements to include and how to format them with this short list of do’s and don't's.

Snapchat, as you have probably heard, is the hottest social media app on the mobile market. It’s revolutionary self-deleting photos and videos have made it an interesting and captivating platform for millennials all over the world. Although a global phenomenon, a team of real estate agents in New York City have figured out how to harness its true potential. We’ll explore how this team has seen a ridiculous ROI based off their Snapchat account.

Listings presentations are your time to shine as an agent. Going in prepared and confident increases your chances of gaining a new client. Having a professional, world-class listing presentation will also convince potential clients you have the marketing and sales skills needed to get their home off the market. We’ve created this checklist for your next listing presentation, to make sure you cover every topic needed to convert leads.

Staying current is critical to keeping seller leads engaged. This can be done through various ways, but one of the most important is property updates. This not only makes you look well-informed, but it also is among the first important steps to building trust with a potential client. As you know, business is a relationship. The key to establishing a great and lasting relationship with your future clients is communication. In this article, we’ll cover how to keep your seller leads engaged through putting the right information in front of the right person, at the right time.

All too often we see content that is not relevant to us. What happens when this occurs? Quite frankly, we tune it out because we don’t care. This is the nightmare scenario when it comes to email marketing, you put so much effort into a great looking email but only a few of your contacts care. Why? It’s a great email but it’s not relevant to them.