In today's Agent Insights - Kenneth Jones - an award winning, real estate broker and appraiser shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their Real Estate business.

In the internet age, keeping a lead’s attention can sometimes prove difficult. Real estate agents understand that this is a very big decision in a person’s life and that the need to look around is very tempting. However, when a lead engages in their own online activities, that’s where things can become complicated for real estate agents. We’ll explore some common online behaviors that can impact your commission check and how you can stay in front of your leads and drive the whole process.

According to an article published by Inman, 2017 will be a seller’s market. A slowing inventory was noted as having an impact in addition to rising home prices. With home prices being up, lucrative offers are starting to seem more and more appealing to baby-boomers who are finding themselves as empty-nesters. With an up-tick in sellers, we’ll uncover how to produce materials to capture and convert them online and on social media.

According to an article published by CNBC, real estate agents today are finding themselves in the strongest sellers market in history. Seasoned real estate agents know very well that sellers now have the ability to get close to or in some cases, above asking price. With so much inventory and so many people willing to sell, it has never been a more critical time to capture and convert seller leads.

If you have never caught the show Survivor, you’re missing out. It’s a fast-paced, exciting reality show where contestants must fight to survive in the wilderness while competing with one another for a chance to win a money. It actually sounds a lot like real estate when you think about it, but that’s neither here nor there.

Recently, a controversy happened on the show where a real estate agent got into trouble for the remarks he made. While this was done on national television, there are similarities between T.V. and your social media channels. A single action that negatively impacts your brand can affect downstream sales. That’s why we’re going to dive in and explore how to build good brand equity.