The main problem faced by most real estate agents today is finding new prospects. Thankfully, implementing creative real estate lead generation ideas can make a world of a difference to your business. Whether you’re looking to take your content marketing strategy to the next level or engage in more in-person connections, here are five tried and tested ideas for attracting and converting leads.
Underrated Real Estate Lead Generation Ideas
Network at Non-Real Estate-Related Events
If you’re attending an event where everyone is aiming for the same outcome, your odds of meeting quality real estate leads are slim. Instead of going to the same real estate networking mixers, expand your horizons by joining some non-real estate-related local events. You never know—your next client can be found at a cooking class, book signing, fitness workshop, or even at a concert.
Reward Referral Sources with Handwritten Notes and Gifts
One of the most overlooked lead generating tools has been rewarding referrals with handwritten notes and gift cards. From birthdays to holidays, and everything in between, personalized notes are one of the best ways to connect with clients, friends, and family who have referred you.
Take Advantage of Website Community Pages
Community pages are chalk full of information that buyers want to learn about, including things like quality of schools, neighborhood attractions, shopping malls, etc. An effective community page should cover all the best features of why someone would want to live in or buy property in a certain area.
Rank Website on Google by Building Quality Backlinks
Building links back to your site from sites that are relevant to your real estate business will help boost your Google search rankings. While SEO won’t produce leads for your business instantly, your organic lead flow will increase over time and improve your business’ ROI.
Pitch Listing to News Outlets
Pitching listings to news outlets has surprisingly proven to be one of the best strategies for getting leads quickly. By generating press coverage, real estate agents can attract new social followers, drive website traffic, establish brand value, and as a result, close more deals.
It's time to think outside of the box when it comes to real estate lead generation. With these helpful tips, you can start attracting and converting more leads in no time!