As a real estate agent or broker, you have to persuade people to become your real estate clients and to trust you with the biggest purchase of their lives: their home. That is no small task, but if you know the principles of influence and understand how to apply them ethically, you can become the go-to agent in your area.

Here’s an overview of these principles (developed by Robert Cialdini) and how they can be applied in your real estate business.

6 Principles of Influence for Real Estate Professionals:

Featured Agents (left to right): Kenny Truong, Melissa Tucci & Bob McTague

Some agents and brokers have over 25 closings a year, every year, while other real estate pros feel lucky to have 10. What are these top performers doing differently? Today, we’re going to answer that question. We interviewed star agents and brokers around the country to identify the similarities they all share.

With over a billion monthly unique visitors, YouTube has an audience for just about any type of video content, including real estate. You know a ton about the market and local real estate trends, so share your knowledge by establishing your own YouTube channel.

We are always on the lookout for the real estate blogs that stand out from the crowd. Today, we’re sharing a few that really illustrate how to share valuable information that will effectively engage readers.

Seller Insights: Irina Jordan

Overall, 2015 has been a seller’s market. Inventory has been low and bidding wars are popping up left and right. But regardless of the overall market landscape, circumstances change when you have a unique property to sell and you’re facing a quickly approaching deadline. In this situation, you’re at the potential buyer’s mercy – and that’s where I found myself a few short weeks ago.