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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

Inman Recap: Inbound Marketing for Real Estate

Posted by Irina Jordan

Apr 2, 2015 8:00:00 AM

 

"If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." ~ Guy Kawasaki

We are avid supporters (and active implementors) of inbound marketing practices - so naturally, we were excited to see that Inman hosted webinar on the fundamentals of inbound marketing for real estate. The webinar, titled "The Art of Inbound Marketing for Real Estate" - took place on March 12th, 2015. If you missed it, you can catch the replay here. 

Curious what it’s all about? Check out our recap:

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Topics: Practical Advice


Curaytor #WaterCooler Tips on How to Become a Better Agent

Posted by Irina Jordan

Mar 25, 2015 8:00:00 AM

At Zurple, we are big fans of Chris Smith and Jimmy Mackin, the co-hosts of the Curaytor Water Cooler show. In fact, we believe you can become a better and more effective agent by listening to the show. But - we know you’re busy, so if you’re short on time, check out our top takeaways from the first three shows of 2015, featuring guests Cliff Stevenson, Russell Rhodes and Neil Patel.

Curaytor

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Topics: Practical Advice


Top 5 Zillow Talk Takeaways for Real Estate Agents

Posted by Irina Jordan

Mar 18, 2015 8:00:00 AM

There are not many economic topics that can reach a big audience in the way real estate does. Everyone wants to know how their home value stacks up or what their neighbors sold their house for.

We live in a culture that is suffering from symptoms of 'HGTV syndrome'. People frequently indulge in the practice of watching shows centered around buying and selling real estate and internalize built-in expectations of what a house needs to look like and what features are absolutely necessary.

In Zillow Talk: The New Rules of Real Estate, Chief Economist Stan Humphries and CEO Spencer Rascoff leverage Zillow's massive collection of data to talk about both popular and controversial real estate topics. 

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Topics: Zillow Insider Tips


LinkedIn for Real Estate: How to Attract Leads

Posted by Irina Jordan

Mar 4, 2015 8:00:00 AM

Have you considered using LinkedIn for real estate lead generation? Is your LinkedIn presence optimized? Are you getting a steady stream of quality leads?  If not - consider adjusting how you use LinkedIn to attract more leads and change the way prospects respond to you.

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Topics: Social Media Marketing


Best Zillow Premier Zip Code Strategy: Staying Hyperlocal or Casting a Wide Net?

Posted by Irina Jordan

Feb 26, 2015 8:00:00 AM

As a Zillow Premier agent you have a choice between buying into a single zip code and going after a few zip codes at the same time. Which strategy is better? It depends what your business goals are.

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Topics: Zillow Insider Tips


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