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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

Advice for Real Estate Pros: Why Your Handshake Matters

Posted by Irina Jordan

Sep 2, 2015 9:00:00 AM

At least 55% of human interactions is non-verbal. Are you projecting a confident image and your first impression is the one of a knowledgeable and caring real estate pro? How is your handshake? The first impression is formed in seconds not minutes - make it count.

5 How-To's of a Successful Handshake for Real Estate Pros:

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Topics: Practical Advice


5 Social Media Analytics Tools for Real Estate Pros

Posted by Irina Jordan

Aug 31, 2015 9:00:00 AM

For any real estate professional who is serious about building their brand and online reputation, social media analytics tools are a need not a want. Still deciding which ones to use? We've got your covered.

Check out these 5 social media analytics tools for real estate pros:

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Topics: Social Media Marketing


Diary of a Potential Home Buyer (and Her Overzealous Realtor Friend)

Posted by Irina Jordan

Aug 28, 2015 9:00:00 AM

Based on a true story - names omited to protect the overzealous. 

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Topics: Practical Advice


How to Convert Internet Real Estate Leads

Posted by Irina Jordan

Aug 27, 2015 9:00:00 AM

You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what is important to them so you can get on the same wavelength and speak their language.

Dedicate specific days and times each week to follow up with your prospective clients. Be disciplined about it. Practice positive mental attitude: be friendly, professional, knowledgeable and enthusiastic when talking to anyone.

Here are 10 strategies for successful phone conversations with your Internet real estate leads (inspired by Chris Smith’s Conversion Code for Internet Leads):

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Topics: Lead Generation & Engagement


Veteran Agent Finds Success Thanks to Zurple Seller Leads Program

Posted by Irina Jordan

Aug 26, 2015 9:00:00 AM

Business Success Comes from Meeting and Exceeding Client Expectations

Derek was laid off from his engineering position and found himself working with a friend's mom, who was a real estate agent. He enjoyed the industry and decided to get his license. 17 years later, he's still loving it. 

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Topics: Message from Zurple


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