It's time to get personal.

I often hear from real estate professionals that they are frustrated with their marketing. The most common complaint is that their marketing strategy is time consuming but it doesn't deliver the results needed to effectively grow their business.The big question is - what's the underlying issue? Why do real estate pros struggle to incorporate marketing that consistently works? Let's take a look at some real estate marketing truths: 

3 real estate marketing truths every real estate pro should know:

Listing photos are such an important tool for effectively marketing a property, but there are many agents who simply miss the mark when it comes to providing quality images. In fact, based on what I'm seeing in these photos - it seems that some of them don't even know that there IS a mark. Here are a few of the most fail-tastic real estate listing photos floating around the web. (Disclaimer: if one of these photos belongs to you, please consider this constructive criticism and use it as a learning opportunity).

11 Outrageous Real Estate Listing Photo Fails:

I've seen plenty of articles about consumers' frustrations with agents, but haven't seen any that tackle the issue from inside the industry, coming from the people who eat, sleep, live and breathe real estate day in and day out. I did some research on what really irritates agents and brokers when it comes to their peers and compiled a list of the most common real estate pet peeves. 

Top 11 Agent & Broker Real Estate Pet Peeves:

The concept of requiring buyers to sign an exclusivity contract is a hotly debated one - and for good reason. There are lots of pros and cons - both for the agent and for the buyer. 

Pros & Cons of Requiring a Buyer's Agent Exclusivity Agreement:

Here's Janis: